Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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The Innovators & Investors Podcast
1 BMW iVentures: AI, Robotics, and Onshoring Trends with Sam Huang 35:36
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LikedIn the latest episode of The Innovators & Investors Podcast, host Kristian Marquez sits down with Sam Huang, Principal at BMW iVentures, for a candid conversation to explore the dynamic intersection of venture capital, artificial intelligence, robotics, and manufacturing innovation. Sam shares BMW iVentures’ investment thesis, focusing on Series A and B startups across the US, Europe, and Israel, with a strong emphasis on AI-driven SaaS, automation, and onshoring trends driven by labor shortages and supply chain disruptions. Listeners gain valuable perspectives on the evolving venture diligence process, the importance of product-market fit, and how higher ARR benchmarks reflect both market maturity and macroeconomic factors like rising interest rates. Sam also candidly discusses his unconventional career path—from a Stanford history PhD program to law school and ultimately venture capital—highlighting how diverse experiences enhance investment acumen. The conversation delves into the benefits of corporate venture capital, especially BMW’s hands-on support and networking advantages for portfolio companies. Additionally, Sam reveals how AI is integrated internally at BMW iVentures to optimize workflow and decision-making. This episode is a must-listen for anyone interested in the future of innovation, investment strategy, and the transformative impact of AI and robotics on global industries. Learn more about Sam's work at https://www.bmwiventures.com/ and her involvement with the Asian Tech Collective at https://www.asiantechcollective.com/ Connect with Sam on LinkedIn at https://www.linkedin.com/in/samantha-huang-10375b106/ Think you'd be a great guest on the show? Apply at https://finstratmgmt.com/innovators-investors-podcast/ Want to learn more about Kristian Marquez's work? Check out his website at https://finstratmgmt.com…
How AI Is Changing the Game for PR and Media Relations Industry with Chris Norton
Manage episode 490438048 series 2919944
Content provided by Prince Kumar Singh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Prince Kumar Singh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Chris Norton is the Founder and Managing Director ofProhibition PR, an award-winning agency transforming brands from overlooked to unforgettable. Starting in his garage, Chris built Prohibition PR into a powerhouse, ranked in the top ten and recognized as PRCA’s Medium-Sized Agency of the Year. With over 25 years of experience, he has crafted measurable, impactful strategies for top-tier clients such as the University of Oxford, Philips, NHS, Barbour, and Interflora.
Chris is also a global thought leader, keynote speaker, blogger, co-author of a best-selling marketing book,and host of Embracing Marketing Mistakes, a top 10 UK marketing podcast with over 110,000 downloadsand 350,000 YouTube views.
85 episodes
ShareManage episode 490438048 series 2919944
Content provided by Prince Kumar Singh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Prince Kumar Singh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Chris Norton is the Founder and Managing Director ofProhibition PR, an award-winning agency transforming brands from overlooked to unforgettable. Starting in his garage, Chris built Prohibition PR into a powerhouse, ranked in the top ten and recognized as PRCA’s Medium-Sized Agency of the Year. With over 25 years of experience, he has crafted measurable, impactful strategies for top-tier clients such as the University of Oxford, Philips, NHS, Barbour, and Interflora.
Chris is also a global thought leader, keynote speaker, blogger, co-author of a best-selling marketing book,and host of Embracing Marketing Mistakes, a top 10 UK marketing podcast with over 110,000 downloadsand 350,000 YouTube views.
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1 Cracking the Code of Marketing Attribution with Scott Desgrosseilliers 26:13
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Play Later Play Later Lists Like LikedIn this episode of Digital Marketing Gyaan , we dive deep into one of the most misunderstood yet mission-critical topics for marketers: Customer Journey Attribution. Joining us is Scott Desgrosseilliers, CEO of Wicked Reports, a leading marketing attribution platform trusted by top e-commerce and subscription brands. With over 25,000 hours in the field, Scott unpacks: The biggest mistakes marketers make in attribution How to create a measurement strategy that drives ROI The "Five Forces" framework for decoding your customer journey Why relying on ad platform data is risky How AI is shaping the future of attribution and pixel optimization If you're a marketer, founder, or growth strategist looking to spend smarter and scale faster - this conversation is a goldmine. Learn more: https://5forces.com Hosted by: Prince Kumar Singh #DigitalMarketing #MarketingAttribution #CustomerJourney #WickedReports #MarketingPodcast #EcommerceGrowth #ScottDesgrosseilliers #FiveForces #MarketingMeasurement #DigitalMarketingGyaan…
1 Aligning Content Messaging with Funnel Intent at Every Stage with Jeff Wenberg 20:37
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Play Later Play Later Lists Like LikedIn this episode of Digital Marketing Gyaan , we’re joined by Jeff Wenberg — founder of the FactMethod.com and messaging strategist behind brands like Leadpages, Zipify, and Salesforce. We explore how marketers and business owners can dramatically improve conversions by aligning their content storytelling with the funnel stage and user intent . From top-of-funnel curiosity to bottom-of-funnel buying decisions, Jeff explains how to shift your messaging based on user awareness and behavior. You’ll learn: ✅ Why most funnels fail to convert cold traffic ✅ How to craft enrollment stories at each stage ✅ Real-world examples of content realignment that moved the needle ✅ How to avoid sounding “too markety” and start speaking your buyer’s language ✅ Tools and methods to test and optimize funnel content Whether you're in B2B, SaaS, coaching, or eCommerce — this episode is your blueprint to more intentional, high-performing content.…
1 How AI Is Changing the Game for PR and Media Relations Industry with Chris Norton 28:54
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Play Later Play Later Lists Like LikedChris Norton is the Founder and Managing Director ofProhibition PR, an award-winning agency transforming brands from overlooked to unforgettable. Starting in his garage, Chris built Prohibition PR into a powerhouse, ranked in the top ten and recognized as PRCA’s Medium-Sized Agency of the Year. With over 25 years of experience, he has crafted measurable, impactful strategies for top-tier clients such as the University of Oxford, Philips, NHS, Barbour, and Interflora. Chris is also a global thought leader, keynote speaker, blogger, co-author of a best-selling marketing book,and host of Embracing Marketing Mistakes , a top 10 UK marketing podcast with over 110,000 downloadsand 350,000 YouTube views.…
1 AI Influencers vs. Human Creators – Who’s Winning the Attention Game? with Luke Yarnton 21:34
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Play Later Play Later Lists Like LikedLuke Yarnton , co-founder of The Rave - a game-changing platform helping e-commerce brands spot influencers the moment they make a purchase. With global experience across fintech and e-commerce, Luke has launched ventures from London to New York, Singapore, and now callsMexico City home. His work is reshaping how brands think about influence, authenticity, and word-of-mouth in the digital era.…
1 Navigating Financial Complexities in Digital Marketing Sectors with Matt Putra 21:20
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Play Later Play Later Lists Like LikedMatt specializes in helping ambitious CEOs, Founders, Boards and Investors transform financial complexity into strategic clarity, guiding you from reactive, intuition-based decisions to data-driven growth strategies that unlock your company's full potential. His approach goes beyond traditional CFO services. He helps CEOs build a financial foundation that turns complexity into clarity.…
1 Mastering Amazon Listing Optimization to Boost Rankings with Will Haire 23:23
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Play Later Play Later Lists Like LikedWill Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency that empowers direct-to-consumer retail brands to accelerate growth on major marketplaces, including Amazon and Walmart. Will has vast experience leading strategic planning and tactical execution for eCommerce brands, managing channel growth and driving results for well-known brands such as Instant Pot, Pyrex, and Derma E…
1 Harnessing Social Media for Grassroots Campaigns: Lessons from Emerging Markets 29:35
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Play Later Play Later Lists Like LikedAs the Communications Engagement Coordinator at Tangelic, Nozi draws on her vast experience in media, broadcasting, and content production to craft campaigns that inspire action and foster meaningful change in underserved communities. From pre-production research to digital engagement strategies, Nozi brings unique insights to the table. Let’s dive into the world of grassroots campaigns and social media innovation.…
1 Getting Ready for AI Powered Search Engines to Stay Ahead in 2025 with Russ Henneberry 36:04
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Play Later Play Later Lists Like LikedRUSS HENNEBERRY is an AI-powered digital marketing consultant, speaker, and co-author of Digital Marketing for Dummies. He’s also the Founder of theCLICK, an AI marketing training and community platform. Russ also consults and trains employees to increase marketing efficiency and ROI using AI technology and tactics. He’s worked on digital marketing projects for dozens of small and mid-sized businesses. Russ has also certified thousands of professionals in content marketing, email marketing, and search engine optimization (SEO).…
1 The Power of Personal Branding through LinkedIn Videos with Paul Banks 36:41
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Play Later Play Later Lists Like LikedPaul Banks is the Founder of Javelin Content Management. With expertise in video marketing, content repurposing, and AI, Paul focuses on helping businesses build trust and scale engagement through the power of video. His journey from corporate life to entrepreneurship as an ADHD business owner and father brings a unique and relatable perspective to the table. Paul is passionate about simplifying complex marketing concepts into actionable strategies…
1 Data-Driven Amazon Advertising: Optimizing Ad Spend for Maximum Impact with Elizabeth Greene 26:51
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Play Later Play Later Lists Like LikedWe had the honor of hosting Elizabeth Greene , Co-Founder of Junglr, who’s revolutionizing Amazon Advertising for founder-led brands. Elizabeth shared her inspiring journey from Amazon seller to industry expert, and she unpacked actionable strategies that are helping brands leverage Amazon's unique advertising power to drive both paid and organic growth. Here’s What You’ll Learn: 🔹 Why Amazon Advertising is essential for e-commerce and how it uniquely boosts organic ranking🔹 Practical steps to optimize ad campaigns for better ROI🔹 Insights on the different Amazon ad formats and when to use each for maximum impact🔹 Critical metrics for data-driven decision-making and campaign success Whether you're a seasoned seller or just stepping into the Amazon space, Elizabeth’s insights are practical, strategic, and essential for growth! Listen now to gain a competitive edge and transform your Amazon approach: A big thanks to Elizabeth for such an insightful discussion! If you have questions or would like to share your own experiences with Amazon Advertising, drop a comment below! #AmazonAdvertising #DigitalMarketing #EcommerceSuccess #Podcast #AmazonGrowth #MarketingStrategies #DigitalMarketingGyaaan #Junglr…
1 Mastering ROI Tracking in Multi-Touch Marketing Campaigns With Owen Garitty 21:10
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Play Later Play Later Lists Like LikedSince establishing FPW Media in 2013, he has been transforming the traditional marketing landscape by putting client needs at the forefront. With a deep passion for visual storytelling, branding, and design, cultivated from his childhood experience in photography, Owen has overseen numerous successful projects and built lasting partnerships across industries. His dedication extends beyond the business realm, highlighted by his direction of the acclaimed film 'Lionhearted' in 2018, which explored the post-war experiences of veterans.…
1 Steps to Plan Social Media Campaign for Brands with Abigail Gatling 26:51
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Play Later Play Later Lists Like LikedThrough her business, Crisp Communications, she offers outsourced, bespoke and beautiful marketing and communications designed to grow business. Crisp is currently celebrating being nominated a Finalist in the 2023 Sunshine Coast Business Awards.
1 The Power of Personalization: Tailoring Experiences for Every Customer with Jason Friedman 28:48
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Play Later Play Later Lists Like LikedJason is the CEO of CXFormula, working with fast-growing, entrepreneurial companies to help them grow and scale businesses that give them stability, purpose and energy to work smarter and live better using his proprietary Kinetic Customer Formula™. He is also CEO of Spotlight Brand Services, a marketing and brand management agency, helping ecommerce businesses crush it on Amazon and other online marketplaces. He was named Ernst and Young’s Entrepreneur of the Year for business services in 2009. Download your free copy of Unleash the Power of Unreasonable and Create A Legion of Fans - https://gift.cxformula.com/prince…
1 How AI can align B2B sales and marketing for revenue growth with Nathan Schlaffer 19:26
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Play Later Play Later Lists Like LikedWith over a decade of experience as a marketer at B2B technology and SaaS companies, he loves the process of empowering B2B marketing and sales teams to reach their revenue goals with innovative AI-driven solutions. MarketMate AI is a platform for personalizing content for B2B buyers so it resonates, converting more customers and shortening sales cycles.…
1 First 90 Days Digital Marketing plan for E-Commerce Startups with Amy Zwagerman 32:52
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Play Later Play Later Lists Like LikedAmy Zwagerman is a seasoned marketing executive with 25+ years of professional experience in media & entertainment, consumer products, and omni-channel distribution and sales. In 2016, she founded the Launch Box, a boutique marketing services firm where she has served as an advisor, mentor and Fractional CMO to thousands of startups. Her advice has been featured in numerous industry publications including the American Marketing Association and Markitors. SHOW NOTES: KPI Calculations Total Revenue - Total of Sales across all of your Sales Channels Net Revenue (Gain or Loss) - Total Revenue - Total Expenses AOV (Average Order Value) - Total Revenue / Number of Transactions Conversion Rate - Number of Transactions / Number of Visitors MER (Media Efficiency Ratio - Total Revenue / Total Paid Ad Spend ROAS (Return on Ad Spend) - Total Revenue Attributed to ac Campaign / Cost of Campaign) CAC (Customer Acquisition Cost) - Expenses / Number of New Customers The Launch Box FREE E-Commerce Performance Tracker. Download copy of Free E-commerce Performance Tracker here: bit.ly/tlbperformancetracker…
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1 The art and science behind creating landing pages that convert with Peter Guirguis 19:20
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Play Later Play Later Lists Like LikedWatch on YouTube - https://www.youtube.com/watch?v=lZACBSLNsBA Had the opportunity to dive deep into the world of landing page optimization with Peter Guirguis on Digital Marketing Gyaan Podcast. In today's digital landscape, crafting landing pages that truly resonate and convert is both an art and a science. From captivating visuals to strategic copywriting, every element plays a crucial role in guiding visitors towards taking desired actions. During our insightful discussion, Peter shared invaluable insights and practical tips on: -> Understanding the psychology of user behavior. -> Leveraging data-driven approaches to optimize conversions. -> Key design principles for maximum impact. -> Crafting compelling calls-to-action that drive action. A huge thank you to Peter Guirguis for sharing his knowledge and expertise with us! Can't wait to implement these strategies and witness the transformation firsthand. #LandingPageOptimization #DigitalMarketing #ConversionOptimization #Innovation #Podcast Peter Guirguis, a seasoned digital expert, is the dynamic force behind SwiftPress Support. With a rich history as the founder of Grace Digital Solutions, Peter has a proven track record in crafting exceptional websites for diverse clientele, from businesses to personal brands. A recognized figure in the digital space, Peter has been honored multiple times by the Wells Fargo Leaders Club.…
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1 Important Steps to Plan and Execute a Digital Marketing Project with Alexandra Devine 26:24
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Play Later Play Later Lists Like LikedAlex Devine is a marketing and business consultant providing a unique bridge between old school business ideals and new generational perspectives. As the president of VSG Marketing, Alex uses technology and data insights to help companies and individuals define their sales strategy and manage their digital presence. Alex leads the VSG Marketing team and provides executive oversight to all service offerings in addition to making sure clients remain on the cutting edge of their industries.…
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1 Planning a Succesfull E-Commerce Paid Campaign Strategy with Yaron Been 20:06
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Play Later Play Later Lists Like LikedYaron Been is an ecommerce entrepreneur, growth coach, and industrial engineer with a passion for helping businesses succeed. In addition to his professional pursuits, Yaron is also passionate about Stoic philosophy, personal development, and bodybuilding. With a track record of bootstrapping and scaling 7-figure ecommerce stores while traveling the world, Yaron has a wealth of experience to share with listeners. Ready to revolutionize your e-commerce game? Listen to the latest episode of "Digital Marketing Gyaan" where I had the privilege of discussing with Yaron Been about the secrets behind planning a killer e-commerce paid campaign strategy! In this discussion, Yaron shares invaluable insights and actionable strategies that will turbocharge your e-commerce marketing efforts. Key Insights: -> Discover how to identify and reach your ideal audience with surgical precision, ensuring your campaigns hit the mark every time. -> Learn innovative approaches to allocate your campaign budget strategically across various channels, maximizing your return on investment. -> Dive into the power of data-driven optimization, and uncover how to leverage analytics to continuously refine and improve your campaigns for unparalleled success. #DigitalMarketing #EcommerceMarketing #PaidCampaigns #MarketingStrategy #DigitalMarketingGyaan #Interview #YaronBeen #EcommerceSuccess #PodcastAlert…
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1 How to Use Anti-Marketing Technique to Sell More Online with Tiago Faria 23:37
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Play Later Play Later Lists Like LikedTiago help coaches, mentors, consultants and other professionals in the help industry to unearth premium dream clients from their current follower/subscriber lists. His “Anti-Marketing Method” is based on 3 pillars: turning generic services into irresistible offers, turning your contact network into your own sales team, and uncovering dream clients that are hidden in your current audiences. The recent podcast episode of "Digital Marketing Gyaan" features an insightful conversation with Tiago Faria. We had a conversation on the topic: "How to Use Anti-Marketing Techniques to Sell More Online." In this discussion, Tiago Faria, an industry expert, shared practical insights on leveraging anti-marketing to amp up your online sales game. Key Insights: Stand Out Strategically: Tiago reveals how injecting a bit of uniqueness into your marketing can grab attention and elevate your online sales strategy. Authenticity Drives Trust: We explore the powerful role of authenticity in online presence. Tiago emphasizes how being genuine builds trust, a cornerstone for increasing sales. Addressing Customer Concerns: Tiago provides clever tips on using anti-marketing techniques to address customer doubts effectively, fostering a positive sales environment. A heartfelt thank you to Tiago Faria for sharing his valuable insights! 🙌 #DigitalMarketing #AntiMarketing #OnlineSales #PodcastEpisode #SalesStrategies #DigitalMarketingGyaan #Interview #TiagoFaria #EnhanceYourGame #PodcastAlert…
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1 B2B Content Marketing Strategy to Establish Industry Authority with Frank Husmann 21:15
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Play Later Play Later Lists Like LikedFrank is the founder of Maxiality, a B2B marketing agency transforming B2B SaaS companies into the #1 choice in their industry so they consistently generate opportunities, shorten their sales cycle, and lower their acquisition costs. With over 20 years of experience in B2B marketing and sales, his goal is to assist B2B founders and marketers to show their expertise. This way, you will become the authority in your industry, so you never have to worry about new business again.…
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1 3 Steps to Writing Engaging Content for Boosting Brand Awareness with Stevie V Brown 26:54
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Play Later Play Later Lists Like LikedSharing the latest episode of "Digital Marketing Gyaan" podcast where I had the pleasure of interviewing Stevie V Brown, the dynamic CEO of The Change Starter®! We dove deep into the art of crafting compelling content that truly elevates your brand awareness. In this insightful conversation, Stevie shared invaluable tips and strategies to make your content stand out in the crowded digital landscape. Whether you're a seasoned marketer or just starting in the digital realm, these practical steps are sure to enhance your content game and drive impactful results. 👉 Key Takeaways: Know Your Audience: Understanding your audience is the cornerstone of effective content. Stevie breaks down how to create content that resonates with your target audience, building a genuine connection that lasts. Storytelling Mastery: Uncover the power of storytelling in your content. Learn how to weave narratives that captivate your audience, leaving a lasting impression and making your brand unforgettable. Consistency is Key: Discover the importance of consistency in your content strategy. Stevie shares insights on maintaining a cohesive brand voice across different platforms, establishing trust and credibility with your audience. A huge thank you to Stevie V Brown, for sharing your expertise and wisdom! Let's revolutionize our content strategies and boost brand awareness together. Stevie began her corporate career in Advertising in heavy-weight London Agencies, such as Saatchi & Saatchi and McCann Erickson. She has worked with global brands such as L'Oréal, Coca-Cola, McDonald's and Visa; helping them assess their business challenges, design effective strategies and achieve measurable results. Before starting The Change Starter®, Stevie held Strategic Planning and Management roles at several Sydney-based marketing agencies. Link to some goodies from the guest: https://www.thechangestarter.com/podcastgift #DigitalMarketing #ContentMarketing #BrandAwareness #PodcastEpisode #MarketingStrategy #DigitalMarketingGyaan #Interview #StevieVBrown #TheChangeStarter #MarketingTips #ContentCreation #PodcastAlert…
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Digital Marketing Gyaan
1 Power of AI for Personalization in Digital Marketing with Rasmus Houlind 18:07
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Play Later Play Later Lists Like LikedRasmus Houlind is a renowned expert in Personalization and Omnichannel Marketing. With multiple bestselling books behind him, he is a renowned author and sought after keynote speaker and thus further spreading his knowledge and advice throughout the industry.
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1 How to Boost Domain Authority of your Website? with Donnie Strompf 24:17
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Play Later Play Later Lists Like LikedIn July 2017, Donnie embarked on a bold venture by founding “Good At Marketing,” a testament to his unwavering self-belief and vision for the digital landscape. Over the years, his journey continued to evolve, culminating in the establishment of “Rapid SEO Host” in 2022 and “Asset Linkable” in 2023, marking the next thrilling chapters in his adventure.…
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1 Step By Step Guide to SEO Audit Checklist with Alan Silber 23:18
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Play Later Play Later Lists Like LikedAJ grew The Guerrilla Agency into the leading SEO Agency in Minneapolis, and within 4 short years he turned that venture into a multi-million dollar exit. Now, he’s turned his sights on applying those same innovative agency systems and processes to his latest venture, Small Business Bonfire: a company focused on helping entrepreneurs start & scale their businesses through free resources, actionable articles, and low-cost courses.…
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1 Creating Step by Step Email Marketing Strategy with Damon Didier 30:14
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Play Later Play Later Lists Like LikedUnveiling our latest podcast episode of DIGITAL MARKETING GYAAN featuring none other than Damon Didier, the distinguished Founder and CEO of Win at Ecommerce! Damon has 15+ years of experience in the Ecommerce space, he has driven transformation change in public and private companies across the US. By leveraging email marketing and automation alongside a deep understanding of traffic generation strategies, Damon have powered over 800% growth in the companies that he have worked with. Through corporate marketing know-how, and a talented global team, his team helps ecommerce businesses acquire loyal customers. Episode Theme: "Creating a Step-by-Step Email Marketing Strategy." In this in-depth conversation, Damon shared pearls of wisdom on: ✨ Crafting Compelling Content - the soul of impactful communication. ✨ Effective Segmentation - unlocking the power of targeted messaging. ✨ Automation Strategies - optimizing workflows for efficiency. ✨ Measuring Success - deciphering the metrics that matter. ✨ Optimization Tactics - refining strategies for peak performance. Prepare for a journey into the intricate world of Email Marketing strategy with Damon Didier at the helm! #DigitalMarketingGyaan #PodcastUpdate #EmailMarketingInsights #WinAtEcommerce #CEOInterview #MarketingStrategy…
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Digital Marketing Gyaan
1 Google Ads Campaign - Case Studies with Paul Easton 32:36
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Play Later Play Later Lists Like LikedThrilled to share the latest episode of Digital Marketing Gyaan where I had an engaging conversation with Paul Easton , Owner of Digital Awol Ltd and Chief Experience Officer at LemonAngels.com! In this power-packed episode, Paul and I dissect the strategies, challenges, and triumphs of a Google Ads campaign that delivered exceptional results. From crafting compelling ad copy to navigating the intricacies of audience targeting, we cover it all! 💡 Key Takeaways: Proven tactics for skyrocketing ad performance. Precision targeting strategies for optimal ROI. Overcoming hurdles in the dynamic world of Google Ads. The pivotal role of user experience in campaign success. 👥 About Paul Easton: With a rich background in digital marketing, Paul brings a wealth of expertise to the table. As the Owner of Digital Awol Ltd and Chief Experience Officer at LemonAngels.com, his insights are a goldmine for marketers. With over 20 years in Digital Marketing from both the Execution Point of View (selling Dog Clothes online) and Agency Work, not only understand what works but where to spend your time, both to measure and what really works in Paid ads/SEO and more. #DigitalMarketing #Podcast #GoogleAds #MarketingStrategy #SuccessStories…
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1 How to generate Inbound Traffic for Real Estate Business? with Isaiah Colton 23:15
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Play Later Play Later Lists Like LikedIsaiah Colton, an accomplished entrepreneur and business coach with 18 years of expertise in sales and marketing. Isaiah Colton is a consultant who specializes in lead conversion. Recently Isaiah and his Team at RAP Success Systems have started a division in his company called Real Estate Nexus, a sales and marketing software combining database marketing, Facebook retargeting, prospecting services, and a turn-key marketing plan, to increase lead conversion rates and drive more listings. In his previous venture, Isaiah built a broker-to-broker referral program that became one of the fastest-growing real estate firms in the U.S., hitting number #308 on the Inc. 500 list.. We discussed the key strategies for turbocharging inbound traffic and lead in the real estate realm. Isaiah's top tips? Lead magnets are your secret weapons - craft compelling freebies to entice and convert leads. And don't sleep on email marketing – it's alive and thriving. Networking and collaborations? Absolutely crucial. Isaiah spills on analytics for optimization – refine your strategy based on real-time insights. #DigitalMarketing #RealEstate #InboundTraffic #PodcastInsights #IsaiahColton #MarketingTips #DigitalMarketingGyaan…
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1 Benefits of creating data-driven digital marketing with Joseph Singleton 28:20
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Play Later Play Later Lists Like LikedJoseph is a veteran entrepreneur who built and sold two highly profitable paint contracting companies which went from 25 employees and $1.5 million annual revenue to 125 employees and over $10 million annual revenue in just five years. He has a wealth of experience sitting across the table from "digital marketers" who make grand promises but fail to deliver results. Joseph is driven by the desire to demystify digital marketing and empower his clients to achieve their business and family goals through real, measurable results.…
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Digital Marketing Gyaan
1 Important Metrics to Measure Social Media Success with Andrew Jenkins 29:52
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Play Later Play Later Lists Like LikedIn our latest episode, I had the privilege of conversing with 🇨🇦 Andrew Jenkins , the Founder and CEO of Volterra , and the author of "Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization" Our theme was "Important Metrics to Measure Social Media Success." During this engaging discussion, we delved deep into the fundamental metrics that can transform your social media strategies. Andrew shared invaluable insights, emphasizing the significance of: -> Audience Engagement: Unpacking the secrets to capturing and retaining your audience's attention. -> Return on Investment (ROI): Navigating the complex landscape of ROI measurement in social media. -> Integration: Exploring the seamless integration of social media into your organization's larger strategy. Huge thanks to Andrew for his expertise, and to our audience for their incisive questions. Let's apply these key takeaways to elevate our social media game and drive remarkable results in our businesses. Andrew have taught Social Media Strategies for the Enterprise at the University of Toronto for nine years. He is the author of Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization. He is also a former filmmaker who produced a documentary for the Toronto International Film Festival, the Melbourne and Sydney Film Festivals and toured with Lollapalooza. #SocialMediaMetrics #DigitalMarketing #PodcastHighlights #BusinessStrategy #ProfessionalInsights #LinkedInDiscussion…
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Digital Marketing Gyaan
1 Actionable Tips for creating Effective Branding Strategy with Pete Sena 30:31
30:31 Play Later Play Later Lists Like Liked30:31
Play Later Play Later Lists Like LikedPete Sena is a creative entrepreneur and forward-obsessed business builder. He partners with founders and business leaders to 10x their growth through marketing innovation, branding, and digital-experience design and create what’s next. As founder of Digital Surgeons, Pete designs results-driving strategies that unlock new possibilities and growth for ambitious brands and businesses. For nearly 20 years, he has built and led cross-functional teams that have delivered innovative, bottom-line boosting activations and multi-channel programs, ranging in scale from venture-backed startups to Fortune 500 organizations. In this episode, we explored the importance of Brand Positioning and how brands should approach it to stand out in today's competitive landscape. Pete Sena shared his expertise on the role of buyer personas in crafting a winning strategy. Key takeaways include: 🎯 Understanding Brand Positioning 👥 Leveraging Buyer Personas 📈 Prominent Steps for Brand Strategy Success Whether you're a startup or an established business, these actionable tips are your compass for creating a remarkable brand strategy. #BrandingStrategy #BrandPositioning #MarketingTips #PodcastDiscussion #DigitalMarketing #DigitalMarketingGyaan…
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