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How To Optimize Videos in Your Marketing Strategy

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Manage episode 314739399 series 2793493
Content provided by Katherine Watier Ong. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katherine Watier Ong or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

About this episode
In this episode of Digital Marketing Victories podcast, we talk to Patrick Frank from PatchBay Media, a professional video producer since 2009 and author of Zoom Out: The Video-First Playbook. We talk about how businesses and event organizers had to switch to organizing meetings and events online since the beginning of the COVID-19 pandemic. During the interview, Patrick also gave away his most recommended tools and apps that you can use to optimize your marketing strategy.

So if you are interested in learning about utilizing videos in your business to persuade others, then this episode is for you.

Key takeaways

  • Why you might want to think about replacing PowerPoint and Zoom with alternatives that are more engaging and persuasive.
  • Why companies from various industries should start making videos, and how to get more comfortable adding video production to your workflow.
  • How to think through new tools and tactics to become a more effective virtual speaker.
  • How marketers can become more effective by using videos as well as more interactive virtual events.

Connect with Patrick

Resources mentioned

Find on episode webpage.
Send us a text

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback
Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast!

  continue reading

32 episodes

Artwork
iconShare
 
Manage episode 314739399 series 2793493
Content provided by Katherine Watier Ong. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katherine Watier Ong or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

About this episode
In this episode of Digital Marketing Victories podcast, we talk to Patrick Frank from PatchBay Media, a professional video producer since 2009 and author of Zoom Out: The Video-First Playbook. We talk about how businesses and event organizers had to switch to organizing meetings and events online since the beginning of the COVID-19 pandemic. During the interview, Patrick also gave away his most recommended tools and apps that you can use to optimize your marketing strategy.

So if you are interested in learning about utilizing videos in your business to persuade others, then this episode is for you.

Key takeaways

  • Why you might want to think about replacing PowerPoint and Zoom with alternatives that are more engaging and persuasive.
  • Why companies from various industries should start making videos, and how to get more comfortable adding video production to your workflow.
  • How to think through new tools and tactics to become a more effective virtual speaker.
  • How marketers can become more effective by using videos as well as more interactive virtual events.

Connect with Patrick

Resources mentioned

Find on episode webpage.
Send us a text

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback
Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast!

  continue reading

32 episodes

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