When Marketing Data (GA4) Isn't Perfect: Strategies for Analytical Thinking

Digital Marketing Victories

Welcome to Season Three of Digital Marketing Victories Podcast. In this first episode, we’re joined by Dana DiTomaso, Founder & Lead Instructor at KP Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing.

This episode is for you if you’re curious about the following:

1. You want to develop your analytic thinking.
2. You want to be comfortable analyzing data and using it to persuade others.
3. You need tips around selecting and presenting data when you're persuading others to change their behavior.
4. You want to use data to guide a ruthless prioritization process to streamline your marketing requests.

Connect With Dana

• Visit Dana’s website
• Learn about Kick Point
• Connect on LinkedIn, Bluesky and Mastodon
• Kick Point Playbook’s YouTube channel
• Find Dana’s decks on SpeakerDeck

Resources

Find resources mentioned on episode webpage.

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Chapters

1. Introduction to Dana DiTomaso (00:00:00)

2. Developing Analytical Thinking Skills (00:07:01)

3. Data-Informed vs. Data-Driven Approaches (00:11:56)

4. Selecting and Presenting Data Persuasively (00:18:41)

5. Delivering Negative News to Clients (00:24:51)

6. Prioritizing Technical SEO Recommendations (00:34:06)

7. Building an Analytics Culture (00:42:46)

8. Future of Analytics and Privacy Challenges (00:48:16)

9. Resources and Final Thoughts (00:52:56)