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PR in the Video Game Industry
MP3•Episode home
Manage episode 448957235 series 1611710
Content provided by Digital PR Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital PR Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Kent State PR majors Ethan Madden and Jillian Schrift dive into PR crises in the video game industry, highlighting how major companies respond to controversies and what these responses reveal about their values and brand strategies. From Call of Duty and the Sims 4, to EA's wider reputation issues, they analyze fan backlash, representation concerns, and how effective crisis communication impacts long-term success.
…
continue reading
98 episodes
MP3•Episode home
Manage episode 448957235 series 1611710
Content provided by Digital PR Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital PR Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Kent State PR majors Ethan Madden and Jillian Schrift dive into PR crises in the video game industry, highlighting how major companies respond to controversies and what these responses reveal about their values and brand strategies. From Call of Duty and the Sims 4, to EA's wider reputation issues, they analyze fan backlash, representation concerns, and how effective crisis communication impacts long-term success.
…
continue reading
98 episodes
All episodes
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