Merging Hollywood Experience with AI / GenAI Advancements for Business Expansion - Performance Marketing of the Future

Digital Transformation & AI for Humans

My fantastic guest, Forest Bronzan, joins us from Oregon, the United States to share his groundbreaking journey. He’s the Co-Founder & CEO of Jetset, he has helped grow brands like Bombas, MVMT, and Walmart, and previously founded and scaled Email Aptitude - named the #1 fastest-growing CRM/Loyalty agency in the U.S. by Inc. 5000 and #2 Best Place to Work in California by Ad Age.

🔑 In this episode, we explore:

• Why Forest is reinventing the agency model
• The blueprint for merging brand + performance into one seamless growth engine
• Behind the scenes: How partnering with a famous Hollywood actor and film director Peter Cambor (seen in Blackballed, Grace and Frankie, Suits, NCIS: Los Angeles, and nominated for Emmy Award in 2025) gives the agency a cinematic edge - and helps create campaigns that go viral

🔗 Connect with Forest on LinkedIn: https://www.linkedin.com/in/forestbronzan/
🌏 https://jetset.io/

About the host, Emi Olausson Fourounjieva
With over 20 years in IT, digital transformation, business growth & leadership, Emi specializes in turning challenges into opportunities for business expansion and personal well-being.
Her contributions have shaped success stories across the corporations and individuals, from driving digital growth, managing resources and leading teams in big companies to empowering leaders to unlock their inner power and succeed in this era of transformation.
📚 Get your AI Leadership Compass: Unlocking Business Growth & Innovation 🧭 The Definitive Guide for Leaders & Business Owners to Adapt & Thrive in the Age of AI & Digital Transformation: https://www.amazon.com/dp/B0DNBJ92RP
📆 Book a free Strategy Call with Emi
🔗 Connect with Emi Olausson Fourounjieva on LinkedIn
🌏 Learn more: https://digitaltransformation4humans.com/
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Chapters

1. Introduction to Digital Transformation and AI (00:00:00)

2. Forrest's Journey from Email Aptitude (00:02:43)

3. Reinventing the Agency Model (00:05:15)

4. Fusion of Hollywood and Performance Marketing (00:10:04)

5. Human-AI Collaboration in Marketing (00:16:12)

6. Integrating Brand and Performance (00:18:40)

7. Bringing Hollywood Experience to AI Campaigns (00:22:32)

8. Building a Future-Proofed Agency Model (00:27:00)

9. Common AI Implementation Mistakes (00:31:55)