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Mehrnaz Campbell in conversation with Nico Renner from BeiGene
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In this episode of the Digital Transformation Series, Mehrnaz chats with Nico Renner from BeiGene.
Nico isn’t your typical pharma marketeer: He considers himself as a hybrid between business and biotechnology, as he studied both.
Almost by coincidence, Nico started to work on digital transformation projects in oncology at Roche Germany. Further gathering experiences in Social Media Management for Patient Education in Ophthalmology. Currently, he is working for BeiGene in Switzerland as a product manager. Nico brings new perspectives and questions to pharma, as he does not even know "the old days".
Nico is a firm believer in outcome-driven marketing. His signature approach? "No shiny slides, but tangible results. Marketing is not about opinions, but data." When he’s not redefining the marketing playbook, you can find him sparking thoughtful discussions on LinkedIn about the future of pharma marketing, digital engagement, and customer experience in pharma.
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