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Episode 9 - Matthew McCarthy
Manage episode 474783135 series 3644717
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In this episode of Digital Transformation Survivors, host Julian Tedstone sits down with communications expert Matthew McCarthy to explore the dynamic world of global digital communications. With extensive experience managing communications for powerhouse brands like Syngenta and Novartis, Matthew shares his unique approach to crafting messages that resonate across diverse audiences.
🚀 Key Topics Covered:
•Balancing global brand consistency with local relevance
•Building empathy-driven communication strategies
•Navigating crisis management in global organizations
•The evolving role of AI in digital communications
•Why learning a second language is a game-changer for communicators
Matthew also dives into how his background in film, acting, and social media has shaped his unique perspective on storytelling and audience engagement. Whether you’re a communication professional, a digital strategist, or just curious about global brand management, this episode is packed with actionable insights!
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