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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
1 #52: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions 19:09
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LikedThis episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. Our guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done. To take a look at the latest here, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Landrum Talent Solutions. About Sue Keith Sue Keith is Corporate Vice President at Landrum Talent Solutions. With deep expertise in navigating complex labor markets, Sue has a front-row seat to the evolving dynamics of marketing roles, hiring trends, and the broader implications of AI and economic uncertainty. RESOURCES Landrum Talent Solutions: https://www.landrumtalentsolutions.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…
S3 E4 Digitally Transforming Operations
Manage episode 313421030 series 3270516
Content provided by Hari & Omar. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hari & Omar or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
As a primary activity, operations is at the core of creating value. How is digital impacting "Operations"?
32 episodes
ShareManage episode 313421030 series 3270516
Content provided by Hari & Omar. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hari & Omar or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
As a primary activity, operations is at the core of creating value. How is digital impacting "Operations"?
32 episodes
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Digital Twin Podcast
1 S4 E2 Season Back On - Industry 4.0 and Oil & Gas 10:15
10:15 Play Later Play Later Lists Like Liked10:15
Play Later Play Later Lists Like LikedHari & Omar catching up after the break and setting the direction for the rest of the season. Team is excited to be back and will be adding a guest interview soon!
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Digital Twin Podcast
1 Spotlight: What makes a Disruptive Leader? Conversation with Prof Sattar Bawany 1:13:22
1:13:22 Play Later Play Later Lists Like Liked1:13:22
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Digital Twin Podcast
1 S4 E1 Season Intro - Industry 4.0 and Oil & Gas 24:40
24:40 Play Later Play Later Lists Like Liked24:40
Play Later Play Later Lists Like LikedOpening season 4 after a break. We are diving into different industry sectors in the next season and the talk about the digital transformation that is under way. Break it down and keep it simple!
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Digital Twin Podcast
1 S3 E9 Value Chain Support Activities & Digital Transformation 20:57
20:57 Play Later Play Later Lists Like Liked20:57
Play Later Play Later Lists Like LikedHow is Digital playing out in the support activities of the Value Chain? Procurement, Human Resources, Technology & Infrastructure.
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Digital Twin Podcast
How is Digital impacting the primary activities in Porter's value chain? Looking at services this week.
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Digital Twin Podcast
1 S3 E7 Where does Sales fall in the Digital Transformation roadmap? 17:47
17:47 Play Later Play Later Lists Like Liked17:47
Play Later Play Later Lists Like Liked“There is no alternative to digital transformation. Visionary companies will carve out new strategic options for themselves — those that don’t adapt, will fail.” — Jeff Bezos , Amazon
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Digital Twin Podcast
1 S3 E6 Marketing - Critical driver in your digital transformation strategy 17:39
17:39 Play Later Play Later Lists Like Liked17:39
Play Later Play Later Lists Like LikedContinuing to walk through Porter's Value Chain and the role of digital in marketing. In many industries, marketing is driving the digital disruption. Let's break it down, ground things in reality and look at true value generated by digital initiatives.
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Digital Twin Podcast
1 S3 E5 Digital Transformation in Outbound Logistics 20:59
20:59 Play Later Play Later Lists Like Liked20:59
Play Later Play Later Lists Like LikedWhat are the broader trends in outbound logistics? How is digital disrupting the market? What are market leaders doing to lead the way? Breaking down trends, technology, value and checking ground reality.
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Digital Twin Podcast
As a primary activity, operations is at the core of creating value. How is digital impacting "Operations"?
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Digital Twin Podcast
1 S3 E3 What can Digital do for Inbound Logistics and Supply Chain transformation? 17:05
17:05 Play Later Play Later Lists Like Liked17:05
Play Later Play Later Lists Like LikedStepping through the primary activities of Porter's value chain model and evaluating the role and value of digital. Let's break it down.
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Digital Twin Podcast
What's the role of Digital in the Integrated Value Chain? Where are the opportunities? Season 3 is dedicated to breaking this down, grounding it in reality and exploring true value.
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Digital Twin Podcast
Omar and Hari discussing how the next season is planned incorporating feedback from the listeners. Season 3 theme will be the business value chain and how digital impacts each of the primary activities in Porter's value chain. We intent to break down each topic into three sections - Keep it Simple, Ground in reality and Value Creation.…
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Digital Twin Podcast
A stream of new workers that are not humans! Are they here to replace you?
What are the opportunities and challenges for the Modern CEO?
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Digital Twin Podcast
1 S2 E8 Saas: Customer Friendly or Investor Friendly? 26:56
26:56 Play Later Play Later Lists Like Liked26:56
Play Later Play Later Lists Like LikedIs SaaS for everybody? Is it customer friendly or investor friendly? Who is it really designed for?
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Digital Twin Podcast
1 S2 E7 Autonomous Vehicles, Disrupting the Disrupter? 23:30
23:30 Play Later Play Later Lists Like Liked23:30
Play Later Play Later Lists Like LikedAutonomous Vehicles, , Disrupting the Disruptor? Looking at the multiple disruptions in the mobility space and the road ahead.
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Digital Twin Podcast
1 S2 E5 Facial Recognition. Too Good or Not Good Enough? 24:34
24:34 Play Later Play Later Lists Like Liked24:34
Play Later Play Later Lists Like LikedRecorded Live on Facebook @DigitalTwinPodcast. There is both excitement and concern for facial recognition technology. Some companies are exiting the market and others are doubling down. Is it too good or not good enough? Recorded live on Facebook: https://www.facebook.com/watch/?v=794722607730679
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Digital Twin Podcast
Recorded Live on Facebook @DigitalTwinPodcast. Agile methodology is taking a lot of heat. Where is it used? Will it be replaced? What's coming after it? Recorded live on Facebook: https://www.facebook.com/watch/?v=354821795497514
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Digital Twin Podcast
Recorded Live on Facebook @DigitalTwinPodcast. What defines a Smart City? Do you live in one? Share your thoughts! Here is ours! Recorded live on Facebook: https://www.facebook.com/digitaltwinpodcast/ YouTube Channel (Videocast): https://youtu.be/68-KCU4dkO8
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Digital Twin Podcast
1 S2 E3 Customer Experience (CX) in Digital Transformation (DT) 23:53
23:53 Play Later Play Later Lists Like Liked23:53
Play Later Play Later Lists Like LikedRecorded Live on Facebook @DigitalTwinPodcast. With more customers engaging with brands through digital channels, improving the customer experience ( CX ) has become a critical part of digital transformation - especially as customer expectations rise in this area. Facebook Live: https://www.facebook.com/watch/?v=575850593068637 YouTube Videocast: https://youtu.be/Pi43k5omVgk…
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Digital Twin Podcast
What's changing post-COVID in Digital Transformation? Omar and Hari discuss the key trends. Recorded live on Facebook: https://www.facebook.com/digitaltwinpodcast/ Available on YouTube: https://www.youtube.com/watch?v=AW9m44Oben4
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Digital Twin Podcast
1 S2 E1 Digital Transformation - Effort vs Value 25:31
25:31 Play Later Play Later Lists Like Liked25:31
Play Later Play Later Lists Like LikedHow much effort is enough when it comes to Digital Transformation initiatives? Recorded Live on YouTube ( https://www.youtube.com/watch?v=FTovqr2lb4E )
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Digital Twin Podcast
1 S1 E10 Tangible Benefits of Digital Transformation 23:50
23:50 Play Later Play Later Lists Like Liked23:50
Play Later Play Later Lists Like LikedThis session explores the core of why organizations pursue DT initiatives.
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Digital Twin Podcast
This episode looks at how IIoT has impacted the world of sensing.
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Digital Twin Podcast
1 S1 E8 Digitize, Digitalize and Digitally Transform - What does it all mean? 18:00
18:00 Play Later Play Later Lists Like Liked18:00
Play Later Play Later Lists Like LikedThis episode takes a lighter look at the commonly used terms around Digital Transformation.
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Digital Twin Podcast
1 S1 E7 Digital Culture - How does it impact Digital Transformation? 23:01
23:01 Play Later Play Later Lists Like Liked23:01
Play Later Play Later Lists Like LikedDiscussion about how a Digital Culture can pave the way for a successful Digital Transformation campaign.
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Digital Twin Podcast
1 S1 E6 Digital Twin, What's behind the name? 20:50
20:50 Play Later Play Later Lists Like Liked20:50
Play Later Play Later Lists Like LikedWhat's behind the name Digital Twin? What does that have to do with Digital Transformation? A quick discussion on one of the most central themes in Industry 4.0 and IoT!
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Digital Twin Podcast
In this episode, Omar and Hari chat about why organizations need to embrace Digital Transformation.
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Digital Twin Podcast
1 S1 E4 Digital Transformation & Edge Computing 20:21
20:21 Play Later Play Later Lists Like Liked20:21
Play Later Play Later Lists Like LikedBrief discussion on the changing role of edge in context of Digital Transformation.
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Digital Twin Podcast
Discussion on how Digital Leadership has evolved from an organizational perspective and what the it takes to lead an organization through Digital Transformation!
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Digital Twin Podcast
The key tenets of digital transformation and scoring the progress!
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Digital Twin Podcast
1 S1 E1 Introduction to Digital Twin Podcast! 21:22
21:22 Play Later Play Later Lists Like Liked21:22
Play Later Play Later Lists Like LikedIn this episode, we explore the impetus to starting the podcast and what to expect!
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Redefining AI - Artificial Intelligence with Squirro
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