))
Episode #83: From Clicks to Conversations: Reimagining Retail with AI Shopping Assistants with Ken Burke
Manage episode 491083447 series 2983819
Content provided by Erik Martinez and Tim Curtis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erik Martinez and Tim Curtis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In Episode 83 of the Digital Velocity Podcast, Erik Martinez is joined by Ken Burke, founder and CEO of Microcasting, to explore the next frontier in direct-to-consumer ecommerce innovation: AI shopping agents. As AI rapidly evolves beyond chatbots, Ken shares a vision for an “agentic” future—where AI doesn’t just assist but actively guides customers through highly personalized and conversational buying experiences.
Ken unpacks how Microcasting’s crawl-walk-run strategy empowers brands to experiment with AI shopping agents, replace outdated customer service tools, and ultimately integrate consumer product discovery, checkout, and post-purchase interactions into a seamless flow. Drawing on early results and real-world implementations, he reveals how AI is reshaping engagement and conversion rates through smarter, data-driven insights gather from live shopping journeys.
Whether you're a brand marketing executive, digital marketer, or tech leader, this episode delivers practical and forward-looking insights on AI shopping integration that can enhance customer experience and grow revenue. Contact Ken at: MicroCommerce.ai Microcasting.com
85 episodes
Share
