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Dr. Manpreet Kaur from SID Labs disseminating real-time information for stakeholders to protect the planet and their communities
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In this episode of Digital Talk, host Ian Ginn speaks with Dr. Manpreet Kaur , Director of Strategy and Product at SidLabs LLP. MP shares her journey from developmental psychology to tech entrepreneurship, highlighting SID Labs’ impactful work in real-time environmental monitoring and community protection.
A standout project discussed is a real-time SOS system deployed in the Amazon region of Peru. This tool enables local citizens to report environmental crimes and receive alerts within minutes, drastically reducing response time from 30 days to real-time. The system integrates satellite data, mobile technology, and media sources to decentralize information and empower communities, governments, and NGOs.
MP also touches on the ethical and scalable nature of AI-driven solutions developed by SidLabs, including applications in education and child development. She emphasizes the importance of domain knowledge, critical thinking, and responsible tech design—especially for Generation Alpha growing up in an AI-driven world.
Links and resources:
Episode sponsored by IFG Consulting Europe– Supporting telcos with tech strategy, digitisation and growth.
Guest bio:
Dr. Manpreet Kaur is a Director of Strategy and Product at SidLabs Online LLP. After a decade-long career as a practising developmental psychologist, she turned to HCAI Design in 2021. In 2022, she was recognised as India's Top-rated Child Psychologist across various national and regional media houses.
With over 12 years of global experience at the cutting edge of human-centred AI, systems design, stakeholder engagement, and ethical innovation, in 2025 at the AI for Good Summit, Geneva, Switzerland, SidLabs earned dual victory for their AI-powered solutions to real-world challenges - Defence AI and LexAid.
Her approach merges profound behavioural insights, design thinking, and systems strategy. Whether aligning multi-sector stakeholders, guiding AI product roadmaps, or translating complexity into clarity, she builds with empathy, scalability, and clear, measurable outcomes.
Podcast credits:
- Host: Ian Ginn
- Guest: Dr. Manpreet Kaur
- Editor: Francis Wright
- Designer: Rebecca Ginn
- Project manager: Ivana Duric
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