Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Higgle: The B2B Sales Club
1 Why You Need to Grow Your Customer’s Decision Confidence with Brent Adamson and Karl Schmidt 36:25
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LikedAre you ready to discover why building customer self-confidence is more crucial than ever in today's B2B sales landscape? Brent Adamson and Karl Schmidt join us today, the duo behind the upcoming book "The Framemaking Sale." These sales experts unravel the critical yet often overlooked aspect of buyer confidence. They shift the focus from traditional supplier-centric models to the empowering idea that true confidence comes from within the customers themselves. This perspective not only transforms how we view B2B sales, but also highlights the importance of nurturing decision confidence. Throughout our conversation, Brent and Karl introduce their innovative concept of framemaking, a strategy that aligns sales solutions with client priorities. This approach goes beyond typical sales tactics by fostering genuine, lasting relationships with clients, even when they choose competitors. Their ideas promise to shake up conventional sales methods. Topics covered during this episode include: Why buyer confidence should be supplier-agnostic and focus on customers' decision making abilities. How Brent and Karl met each other at Corporate Executive Board (now part of Gartner). Why nurturing customer decision confidence is crucial in B2B. How framemaking aligns sales solutions with client priorities to overcome decision complexity. Why the book emphasizes customer confidence over supplier trust for effective decision making. The impact of decision complexity, information overload, and outcome uncertainty. Why understanding clients' businesses deeply helps navigate obstacles and maintain deal momentum. How salespeople can anticipate and overcome potential deal barriers. Why gaining customer confidence involves addressing emotional and rational decision aspects. Listen now to learn how to revolutionize your B2B sales approach with innovative framemaking techniques that build lasting customer relationships. Brent on LinkedIn: https://www.linkedin.com/in/brentadamson Karl on LinkedIn: https://www.linkedin.com/in/karl-schmidt-q…
Monday Q&A – DT 301
Manage episode 459514487 series 2799761
Content provided by Aaron Witt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aaron Witt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Aaron's back to answer your questions. To have your question answered, send it our way — dirttalk@buildwitt.com!
Stay Dirty!
**UPDATE**
Dirt Talk is STOKED to announce Ariat as our first official sponsor for the year!
They make world-class footwear and workwear that we see on every job site we visit, and their folks are just as great as their products.
Dirt Talk listeners can receive 10% off their first order with Ariat by clicking here or visiting Ariat.com/dirttalk.
449 episodes
ShareManage episode 459514487 series 2799761
Content provided by Aaron Witt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aaron Witt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Aaron's back to answer your questions. To have your question answered, send it our way — dirttalk@buildwitt.com!
Stay Dirty!
**UPDATE**
Dirt Talk is STOKED to announce Ariat as our first official sponsor for the year!
They make world-class footwear and workwear that we see on every job site we visit, and their folks are just as great as their products.
Dirt Talk listeners can receive 10% off their first order with Ariat by clicking here or visiting Ariat.com/dirttalk.
449 episodes
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1 YouTube, Cash, and the Content Roadmap (BuildWitt Update #8) – DT 353 12:47
12:47 Play Later Play Later Lists Like Liked12:47
Play Later Play Later Lists Like LikedAaron recaps the wins and lessons learned at BuildWitt this week. Questions or feedback? Email us at dirttalk@buildwitt.com! To learn more about attending the 2025 Ariat Dirt World Summit, visit www.dirtworld.com !
1 Building a Business You Love w/ Dave Ramsey – DT 352 1:27:24
1:27:24 Play Later Play Later Lists Like Liked1:27:24
Play Later Play Later Lists Like LikedDave Ramsey is a well-known American personal finance expert, author, radio show host, and businessman best known for his practical, faith-based approach to money management. His latest book, Build a Business You Love, covers the five stages of business. Find TONS of resources at the EntreLeadership website here: https://www.ramseysolutions.com/business/entreleadership Learn more about attending the 2025 Ariat Dirt World Summit by visiting www.dirtworld.com ! Questions or feedback? Email us at dirttalk@buildwitt.com !…
1 SoCal, Credit Cards, and a New VP of Product (BuildWitt Update #7) – DT 351 9:22
9:22 Play Later Play Later Lists Like Liked9:22
Play Later Play Later Lists Like LikedAaron recaps the wins and lessons learned at BuildWitt this week. Learn more about attending the 2025 Ariat Dirt World Summit by visiting www.dirtworld.com ! Questions or feedback? Email us at dirttalk@buildwitt.com!
1 From Near-Business Death to Prospering w/ Ryan Schmitt – DT 350 1:38:06
1:38:06 Play Later Play Later Lists Like Liked1:38:06
Play Later Play Later Lists Like LikedRyan Schmitt is CEO of Petticoat-Schmitt, a people-first site and utility based in Jacksonville, Florida. After a few jobs nearly took the company under in 2018. Ryan and his team set out on a journey to reimagine the way construction happens. Learn more by visiting their website and following Ryan on LinkedIn! https://www.petticoatschmitt.com/ https://www.linkedin.com/in/ryan-schmitt-14866587/ Learn more about attending the 2025 Ariat Dirt World Summit by visiting www.dirtworld.com ! Questions or feedback? Email us at dirttalk@buildwitt.com !…
1 Helicopters, Switcheroos, and Team Updates (BuildWitt Update #6) - DT 349 10:45
10:45 Play Later Play Later Lists Like Liked10:45
Play Later Play Later Lists Like LikedAaron recaps the wins and lessons learned at BuildWitt this week. Learn more about attending the 2025 Ariat Dirt World Summit by visiting www.dirtworld.com ! Questions or feedback? Email us at dirttalk@buildwitt.com!
1 Pipelayer to Podcaster w/ Sy Kirby – DT 348 1:44:59
1:44:59 Play Later Play Later Lists Like Liked1:44:59
Play Later Play Later Lists Like LikedSy founded Sy-Con Excavation and Utilities with his wife, Sara, in 2016. Nowadays, they perform all sorts of utility and site work for large projects around Northern Arkansas. Sy’s also the host of the Blue Collar Business Podcast and shares his excavation journey weekly on YouTube. Check out both channels below! https://www.bluecollarbusinesspodcast.com/ https://www.youtube.com/@Sy-Con Learn more about attending the 2025 Ariat Dirt World Summit by visiting www.dirtworld.com ! Questions or feedback? Email us at dirttalk@buildwitt.com!…
Aaron recaps the wins and lessons learned at BuildWitt this week. Learn more about attending the 2025 Ariat Dirt World Summit by visiting www.dirtworld.com ! Questions or feedback? Email us at dirttalk@buildwitt.com!
1 Reducing Turnover by 70% in One Year w/ Glenn Baranko – DT 346 1:41:26
1:41:26 Play Later Play Later Lists Like Liked1:41:26
Play Later Play Later Lists Like LikedGlenn is President of Baranko Bros, a civil and oil field services contractor based in Dickinson, North Dakota. After building North Dakota and the surrounding states for decades, Glenn and his leadership team thought there could be a better way to develop and retain their people. So they got to work, and the results speak for themselves. You can learn more about Baranko at their website below! https://barankocompanies.com/ https://www.linkedin.com/in/glenn-baranko-6a7433108/ Learn more about attending the 2025 Ariat Dirt World Summit by visiting www.dirtworld.com ! Questions or feedback? Email us at dirttalk@buildwitt.com!…
Aaron recaps the wins and lessons learned at BuildWitt this week. Learn more about attending the 2025 Ariat Dirt World Summit by visiting www.dirtworld.com ! Questions or feedback? Email us at dirttalk@buildwitt.com!
1 Landscaping Leadership w/ Justin White – DT 344 1:58:23
1:58:23 Play Later Play Later Lists Like Liked1:58:23
Play Later Play Later Lists Like LikedJustin is CEO of K&D Landscaping, a high-end landscaping design and maintenance company based in Watsonville, California. Similar to modern civil contractors, Justin’s leading the charge to shake up not only how his company does business but also how landscaping operates as a whole. You can learn more by visiting their company website and following Justin at the links below! https://kndlandscaping.com/ https://www.linkedin.com/in/justin-white-%E2%98%85-35b7a210b/ https://www.instagram.com/justinwhiteceo/ Learn more about attending the 2025 Ariat Dirt World Summit by visiting www.dirtworld.com ! Questions or feedback? Email us at dirttalk@buildwitt.com!…
Aaron recaps the wins and lessons learned at BuildWitt this week. Learn more about attending the 2025 Ariat Dirt World Summit by visiting www.dirtworld.com ! Questions or feedback? Email us at dirttalk@buildwitt.com!
1 Strengthening America’s Railroads w/ Jeremy Pyler – DT 342 1:32:55
1:32:55 Play Later Play Later Lists Like Liked1:32:55
Play Later Play Later Lists Like LikedAfter a long career in the power and railroad industries, Jeremy Pyler started HG Railroad Services, a contractor serving from the Class One’s to short lines across the southeast. One call solves it all! Follow Jeremy on LinkedIn here: https://www.linkedin.com/in/jeremy-plyler-410085118/ Learn more about HG Railroad Services here: https://hgrailroad.com/ Learn more about attending the 2025 Ariat Dirt World Summit by visiting www.dirtworld.com ! Questions or feedback? Email us at dirttalk@buildwitt.com!…
Aaron recaps the wins and lessons learned at BuildWitt this week. Learn more about attending the 2025 Ariat Dirt World Summit by visiting www.dirtworld.com ! Questions or feedback? Email us at dirttalk@buildwitt.com!
1 Machines That Make America w/ Jamie Roush – DT 340 1:58:56
1:58:56 Play Later Play Later Lists Like Liked1:58:56
Play Later Play Later Lists Like LikedJamie Roush is CEO of Anderson UnderBridge, an OEM that manufactures bridge inspection equipment for America’s over 600,000 bridges. He previously worked in the paving equipment world, where he was known for his unconventional but highly effective style. Learn more about Anderson UnderBridge at their website here: https://andersonunderbridge.com/ And follow Jamie on LinkedIn here: https://www.linkedin.com/in/jamie-roush-15569a10/ Learn more about attending the 2025 Ariat Dirt World Summit by visiting www.dirtworld.com ! Questions or feedback? Email us at dirttalk@buildwitt.com!…
Aaron recaps the wins and lessons learned at BuildWitt this week. Learn more about attending the 2025 Ariat Dirt World Summit by visiting www.dirtworld.com ! Questions or feedback? Email us at dirttalk@buildwitt.com!
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Similar to Dirt Talk by BuildWitt
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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…
continue reading
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…
continue reading
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continue reading
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continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
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