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How East African Coffee Traditions Inspired a Growing Coffee Brand — Efrem Fesaha’s Story
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This episode features a conversation with Efrem Fesaha, founder and owner of Boon Boona Coffee, as he shares his journey of building a coffee business rooted in East African tradition and innovation. Starting in 2011 as a wholesaler of green coffee beans, Efrem has since expanded Boon Boona into four thriving cafes in the greater Seattle area.
Efrem discusses how Boon Boona honors the rich traditions of the East African coffee ceremony while also innovating with specialty drinks, including a spicy mocha infused with berbere. He reflects on his experience as a child immigrant, navigating the complexities of balancing cultures, and how burning out in the corporate world led him to reconnect with his roots and spark the idea for Boon Boona Coffee.
This episode offers a deep dive into Efrem’s entrepreneurial journey, highlighting the challenges and triumphs of building a business that celebrates heritage while redefining coffee culture.
Check out more on Boon Boona here
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