Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Content provided by Jonathan Stark. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Stark or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Jason Lengstorf - Navigating the Transformation of the Video Production Business
Manage episode 481440867 series 1402008
Content provided by Jonathan Stark. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Stark or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Jason Lengstorf, founder of Code TV, joined me on Ditching Hourly to share how he is successfully navigating the transformation of the video production business.
Jason's Links:
AI Summary:
In this episode of Ditching Hourly, Jonathan Stark is joined by Jason Lengstorf, founder of Code TV, to explore the current landscape of the video production industry, especially within the tech sector. Jason shares insights into his career journey from being a web engineer to running a successful video production business for tech companies. The discussion delves into industry transitions, the significance of genuine community engagement, the crucial role of video in marketing campaigns, and strategies for delivering measurable ROI. Jason also offers practical advice for video production professionals on pricing their services, specializing in niches, and maintaining consistency to build a strong client base.
Chapters:
- (00:00) - Introduction and Guest Welcome
- (00:50) - Jason Langsdorf's Background
- (01:29) - The State of the Video Production Industry
- (03:34) - Strategic Video Production
- (10:20) - Top of Funnel Growth Strategies
- (17:08) - Jason's Approach to Video Production
- (24:29) - Specialization and Niche Market
- (29:26) - Measuring Campaign Effectiveness
- (30:19) - The Importance of Patience and Follow-Through
- (30:55) - Qualitative Metrics and Social Listening
- (31:18) - The Value of Organic Mentions
- (31:56) - Case Study: Microsoft's Image Transformation
- (34:36) - Challenges in Sales Processes
- (40:16) - The Power of Consistency in Content Creation
- (43:41) - Outsourcing Video Production
- (45:31) - Finding Your Niche and Adding Value
- (53:57) - The Journey to Success
- (56:22) - Conclusion and Resources
----
Have you ever thought about starting a podcast but gave up because it seemed too hard?
I’ve got good news for you:
If you can run a Zoom call, you can host a podcast.
In my 5-Day Podcast Challenge, you will learn exactly what to do (and, more importantly, NOT do) to get your podcast off the ground in as little as five days.
Stop thinking and start doing. You could be inviting guests to your new show in less than two weeks.
I hope to see (and hear) you there!
369 episodes
Share
Manage episode 481440867 series 1402008
Content provided by Jonathan Stark. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Stark or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Jason Lengstorf, founder of Code TV, joined me on Ditching Hourly to share how he is successfully navigating the transformation of the video production business.
Jason's Links:
AI Summary:
In this episode of Ditching Hourly, Jonathan Stark is joined by Jason Lengstorf, founder of Code TV, to explore the current landscape of the video production industry, especially within the tech sector. Jason shares insights into his career journey from being a web engineer to running a successful video production business for tech companies. The discussion delves into industry transitions, the significance of genuine community engagement, the crucial role of video in marketing campaigns, and strategies for delivering measurable ROI. Jason also offers practical advice for video production professionals on pricing their services, specializing in niches, and maintaining consistency to build a strong client base.
Chapters:
- (00:00) - Introduction and Guest Welcome
- (00:50) - Jason Langsdorf's Background
- (01:29) - The State of the Video Production Industry
- (03:34) - Strategic Video Production
- (10:20) - Top of Funnel Growth Strategies
- (17:08) - Jason's Approach to Video Production
- (24:29) - Specialization and Niche Market
- (29:26) - Measuring Campaign Effectiveness
- (30:19) - The Importance of Patience and Follow-Through
- (30:55) - Qualitative Metrics and Social Listening
- (31:18) - The Value of Organic Mentions
- (31:56) - Case Study: Microsoft's Image Transformation
- (34:36) - Challenges in Sales Processes
- (40:16) - The Power of Consistency in Content Creation
- (43:41) - Outsourcing Video Production
- (45:31) - Finding Your Niche and Adding Value
- (53:57) - The Journey to Success
- (56:22) - Conclusion and Resources
----
Have you ever thought about starting a podcast but gave up because it seemed too hard?
I’ve got good news for you:
If you can run a Zoom call, you can host a podcast.
In my 5-Day Podcast Challenge, you will learn exactly what to do (and, more importantly, NOT do) to get your podcast off the ground in as little as five days.
Stop thinking and start doing. You could be inviting guests to your new show in less than two weeks.
I hope to see (and hear) you there!
369 episodes
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Similar to Ditching Hourly
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
…
continue reading
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
Pat Flynn from The Smart Passive Income Blog reveals all of his online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog. Discover how you can create multiple passive income streams that work for you so that you can have the time and freedom to do what you love, whether it's traveling the world, or just living comfortably at home. Since 2008, he's been supporting his family with his many on ...
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continue reading
Where startup founders raise millions and listeners can invest. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
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…
continue reading
News and insight from the business world. Download the podcast via the BBC Sounds app.
…
continue reading
Leading Up is a top-ranking leadership podcast to help you work, lead, and live differently. In Season 7, we’ll shine a light on storytelling, and how it can help aspiring leaders communicate better. Alan Todd, VP of Leadership Development at Udemy, sits down with some of the most thoughtful and exciting leaders, practitioners, and thinkers. Together, we’ll help you unlock your potential and become an even better leader. New episodes drop every Wednesday, so be sure to follow the podcast to ...
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continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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Go offline with the Player FM app!
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