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Phi Hoang - Creativity, Midjourney, and the future of brand design
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2024 was the year the Perplexity brand took over the design community. And a big reason why is because of Phi Hoang.
So this week’s episode is a deep dive into brand experience design and creativity with AI tools. We get an inside look at:
- Phi’s creative process with Midjourney
- Why Perplexity thinks of the brand in “seasons”
- Phi’s tool stack for creating marketing videos with AI
- Behind-the-scenes of how Phi stumped the founder of Midjourney
- Why Perplexity cares about creative consistency > visual consistency
- a lot more
- Phi referenced the episode with Henry Modisett the Head of Design at Perplexity
- Mike Smith from Smith & Diction is who Phi collaborated with on the initial brand identity
- Phi uses Midjourney for image creation
- He also mentioned Runway, Luma, and Krea for video work.
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