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Ep. 60 Building Purpose-Driven Businesses with Victor Koo of Tianren Culture
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Are you building a business that aligns with your values? How do you create positive social change while staying grounded in your purpose? In this episode of the DO GOOD X podcast, hosts Kimberly Daniel and Stephen Lewis revisit a robust conversation with Victor Koo, co-founder of Tianren Culture.
Victor shares how cultivating inner wisdom can be a superpower for entrepreneurs, particularly when navigating today’s fast-paced technological world. Together, they explore what it means to design a purpose-driven business with clear intention—one that considers both intended and unintended consequences. Whether you're an early-stage founder or a seasoned social entrepreneur, this episode offers rich insight into aligning your mission, values, and impact. Don’t forget to visit DO GOOD X for resources to help grow your impact-driven community.
IN THIS EPISODE:
- (00:00) Intro: A Focus on building a purpose-driven business
- (02:21) Shifting from a results-driven mindset to a purpose-driven business
- (03:26) Tuning into one’s inner voice, looking at social impact and your intentions
- (07:38) Businesses should embed positive social change into their DNA from inception
- (10:13) Victor links global crises, mental health, climate change, and pandemics to a lack of human consciousness
- (14:00) Entrepreneurs are urged to prioritize clear purpose, intentions, and first principles
- (16:53) Stephen shares his dreams for social entrepreneurs in the future
KEY TAKEAWAYS:
- Positive social change must be embedded in a business’s founding intention. Entrepreneurs should prioritize a clear purpose and intentional design when launching ventures, especially in sectors such as health, education, and food. Rather than only responding to problems after they arise, startups should focus on preventative solutions and responsible innovation that reduce harm and generate long-term benefits for communities.
- Social entrepreneurs are encouraged to assess both the intentional and unintended consequences of their work. True social innovation requires entrepreneurs to shift away from a purely results-oriented mindset and instead lead with values that support community wellbeing and collective healing.
- Victor Koo advocates for tapping into one’s inner voice, intuition, and contemplative practices as essential tools in the entrepreneurial journey. He warns against the over-reliance on external validation and analysis, arguing that inner awareness and mindfulness fuel creativity, resilience, and better decision-making. In today’s fast-paced tech landscape, striking a balance between action and reflection is crucial for creating a sustainable impact.
RESOURCES:
Victor Koo - Speaker - Global Wellness Summit
Ep. 30 Building a Socially Conscious Business: Victor Koo on the Value of Contemplative Practices
BIOGRAPHY:
Victor Koo is a social impact investor and entrepreneur with a focus on inner purpose, wellness, and innovation. He co-founded Tianren Culture in 2016, a next-generation platform that promotes “One Wisdom, One Health” through contemplative practices and healthy lifestyles—the organization partners with NGOs, foundations, and businesses to drive meaningful, community-centered change.
Victor has deep experience at the intersection of tech, media, and finance. He founded Heyi Holdings, which incubated Youku, a leading video platform that he led to IPO and later merger with Alibaba. He’s also a senior advisor to Texas Pacific Group, a business advisor to DeCheng Capital, and sits on the boards of the Good Food Fund and Global Wellness Institute.
KEYWORDS: Entrepreneurs, Results-Driven Mindset, Social Impact, Global Crisis, Positive Social Change, Purpose-Driven Business, Clear Purpose And Intention, Inner Wisdom, Unintended Consequences, Impactful Entrepreneurship, Tianren Culture, impact-driven community
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