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Content provided by Stacy Sherman and Doing CX Right®. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stacy Sherman and Doing CX Right® or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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158. Why Your Company Needs a Chief Design Officer (And What They Actually Do) | Mauro Porcini
Manage episode 460884790 series 2907625
Content provided by Stacy Sherman and Doing CX Right®. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stacy Sherman and Doing CX Right® or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Can your company survive in today's market without putting design at the core of your business strategy? How do successful brands consistently create products and experiences that customers love?
In this powerful episode, Stacy Sherman and PepsiCo's Chief Design Officer, Mauro Porcini, reveal why treating customers as "people" rather than consumers transforms business outcomes. Learn how the revolutionary "15% rule" sparked billion-dollar innovations, why kindness drives productivity, and how to build design teams that deliver real results.
Discover practical frameworks for balancing global brand consistency with local market needs, and get actionable strategies for using AI to enhance human creativity, not replace it.
Learn more at DoingCXRight.com. Access our FREE Customer Experience Audit Tool: Click here.
Grow as a CX Professional with our numerous Resources.
Book time with Stacy here.
174 episodes
Share
Manage episode 460884790 series 2907625
Content provided by Stacy Sherman and Doing CX Right®. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stacy Sherman and Doing CX Right® or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Can your company survive in today's market without putting design at the core of your business strategy? How do successful brands consistently create products and experiences that customers love?
In this powerful episode, Stacy Sherman and PepsiCo's Chief Design Officer, Mauro Porcini, reveal why treating customers as "people" rather than consumers transforms business outcomes. Learn how the revolutionary "15% rule" sparked billion-dollar innovations, why kindness drives productivity, and how to build design teams that deliver real results.
Discover practical frameworks for balancing global brand consistency with local market needs, and get actionable strategies for using AI to enhance human creativity, not replace it.
Learn more at DoingCXRight.com. Access our FREE Customer Experience Audit Tool: Click here.
Grow as a CX Professional with our numerous Resources.
Book time with Stacy here.
174 episodes
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