))
Why is a Customer Data Strategy a Competitive Edge?
Manage episode 476445526 series 2879792
Content provided by EM360Tech. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EM360Tech or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of our 'Don't Panic, It's Just Data' podcast series, Christina Stathopoulos, Founder at Dare to Data, speaks with Matthew Cawsey and Arnjah Dillard from Stibo Systems. Matthew and Arnjah explain the importance of CMDM and CXDC for maintaining positive customer engagement. Learn how to move from basic personalisation, ethically use data, leverage AI for a better customer experience. Let’s transform your messy data into a competitive advantage.
140 episodes
Share
