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Why is a Customer Data Strategy a Competitive Edge?
Manage episode 476440577 series 1432815
In this episode of our 'Don't Panic, It's Just Data' podcast series, Christina Stathopoulos, Founder at Dare to Data, speaks with Matthew Cawsey and Arnjah Dillard from Stibo Systems. Matthew and Arnjah explain the importance of CMDM and CXDC for maintaining positive customer engagement. Learn how to move from basic personalisation, ethically use data, leverage AI for a better customer experience. Let’s transform your messy data into a competitive advantage.
140 episodes
Manage episode 476440577 series 1432815
In this episode of our 'Don't Panic, It's Just Data' podcast series, Christina Stathopoulos, Founder at Dare to Data, speaks with Matthew Cawsey and Arnjah Dillard from Stibo Systems. Matthew and Arnjah explain the importance of CMDM and CXDC for maintaining positive customer engagement. Learn how to move from basic personalisation, ethically use data, leverage AI for a better customer experience. Let’s transform your messy data into a competitive advantage.
140 episodes
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