The Future of MLS Tech: AI, Data, and Broker Solutions with Daniel Jones

Doorify Real Estate Podcast

From AI-powered listings to data standardization, what does the future hold for MLS platforms, brokers, and real estate professionals?
I sat down with Daniel Jones, CEO of Hive MLS, to talk about how our MLSs—Doorify and Hive—are tackling these challenges and shaping the future of real estate data and technology. Daniel and I have crossed paths at conferences for years, and we finally had the chance to sit down and talk about the challenges and opportunities we’re seeing in the MLS world.

We got into the nitty-gritty of running MLS platforms, from structuring services and partnerships to solving data problems and integrating AI-powered tools. And, of course, we touched on the future of lockbox access, membership rules, and how MLSs can work together without losing their independence.
This conversation is just the start. There’s so much opportunity to improve MLS systems for brokers, and Daniel and I are both committed to pushing things forward. Listen in to hear how these changes could impact the way you work.

Specifically, this episode highlights the following themes:

• The role of AI in streamlining MLS listings and improving efficiency
• How MLSs can better standardize and manage data for brokers
• Challenges and solutions for cross-market access and lockbox management

Links from this episode:

• Know more about Daniel Jones: https://www.linkedin.com/in/keepinupwdjones
• Know more about Matt Fowler: https://www.linkedin.com/in/matttriangle
• Learn more about Doorify: https://doorifymls.com
• Learn more about HIve: https://www.ncrmls.com

1ae5b43598204883b524f061d4880e6d10fca88c (for podfollow.com)

Chapters

1. Introduction (00:00:00)

2. About Daniel Jones (00:00:30)

3. How Doorify and Hive serve brokers in North Carolina (00:02:09)

4. Differences between FlexMLS and CoreLogic platforms (00:03:24)

5. The challenge of managing MLS data across systems (00:05:40)

6. Hive’s wholesale MLS model and partnerships (00:07:04)

7. Why RESO compliance matters for data standardization (00:10:07)

8. AI-powered listings and automation in real estate (00:12:22)

9. How AI can optimize property listings for brokers (00:15:29)

10. Lockbox access challenges and potential solutions (00:17:07)

11. Using SourceRE and APIs to streamline data sharing (00:21:42)

12. RESO 2.0 updates and their impact on MLSs (00:23:24)

13. The future of AI in MLS workflows and broker efficiency (00:26:12)

14. Final thoughts on MLS evolution and industry cooperation (00:28:37)