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Drill to Detail Ep.97 'The Role of GA4 in the Future MarTech Stack' with Special Guest Daniel Perry-Reed

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Content provided by Mark Rittman and Rittman Analytics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Rittman and Rittman Analytics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

We’re joined on this episode of Drill to Detail by fellow Brightonian Daniel Perry-Reed from Measurelab, talking with Mark about the new Google Analytics 4 release and its role within the future Marketing Technology stack.

From the wild west of data collection to conversion modelling

The sun is setting on Universal Analytics

MeasureFest April 2022: The role of GA in the future MarTech stack

Event-Based Analytics (and BigQuery Export) comes to Google Analytics 4; How Does It Work… and What’s the Catch?

The Measurepod

  continue reading

121 episodes

Artwork
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Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on March 12, 2025 19:19 (2M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 443174568 series 3604983
Content provided by Mark Rittman and Rittman Analytics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Rittman and Rittman Analytics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

We’re joined on this episode of Drill to Detail by fellow Brightonian Daniel Perry-Reed from Measurelab, talking with Mark about the new Google Analytics 4 release and its role within the future Marketing Technology stack.

From the wild west of data collection to conversion modelling

The sun is setting on Universal Analytics

MeasureFest April 2022: The role of GA in the future MarTech stack

Event-Based Analytics (and BigQuery Export) comes to Google Analytics 4; How Does It Work… and What’s the Catch?

The Measurepod

  continue reading

121 episodes

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