Understanding Cravings: Why You Get Them and What To Do About It. Ep.4
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🎙 Episode Title: Understanding Cravings: Why You Get Them and What To Do About It
Hi, I’m Dr Fiona Dowman, a qualified Clinical Psychologist in the UK.
Episode Summary:
Cravings can feel overwhelming and out of your control, but they don’t have to be. In this episode, I break down what cravings really are, why they happen, and how they affect your drinking behaviour.
You'll learn how cravings show up in your body and mind, what triggers them, and most importantly, how you can start responding differently. I’ll introduce a powerful technique called urge surfing, which helps you take the power back and respond with intention.
This is part one of a two-part episode on cravings, so stay tuned for the next episode where we’ll build on what you learn today.
What You’ll Learn:
- What cravings are and why they feel so strong
- The different ways people experience cravings (it’s not just in your head!)
- How triggers and cues lead to cravings—even when you’re not drinking
- Why distraction only works in the short term
- An introduction to “urge surfing” and how it can help you manage cravings mindfully
🔗 Resources I Mention:
🎧 Free 20-minute Mindful Drinking Audio Guide: www.purplebridgepsychology.co.uk/free-mindful-drinking-guide
📬 I'd love to hear how cravings show up for you or what you’re learning from this episode.
You can reach me at: [email protected]
Or follow along on Instagram: @purplebridgepsychology
🕒 Episode Timestamps:
00:00 – Welcome and intro to cravings
01:15 – What cravings are and how they feel
03:30 – The science behind craving: triggers and associations
05:45 – Why distraction isn’t always the answer
06:50 – Mindfully approaching cravings instead of fighting them
07:45 – What is urge surfing?
08:30 – What to start noticing this week
09:10 – Preview of part two: responding to cravings without drinking
If this episode resonated with you, please subscribe, leave a review, or share it with someone who might benefit.
As always, the advice in this podcast is not a substitute for personalised support. If you're concerned about physical dependence on alcohol, it’s important to speak to your GP or local alcohol service.
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6 episodes