S5 | Ep 26 | Creating the Pull Factor for Value Creation with Steven Pimblett, Chief Data Officer at Rightmove

Driven by Data: The Podcast

In Episode 26, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom was joined by Steven Pimblett, Chief Data Officer at Rightmove, where they discuss how to create the pull factor and aligning capabilities, operating model and value levers, which includes;

• Being the 1st CDO at Rightmove.
• Both a B2B and B2C business model and an expanding service offering.
• Using data to deliver growth, value and innovation.
• The relationship between ambassadorship and data & AI being viewed as a value creator.
• Reporting to the CEO for the 3rd different time.
• Why reporting line matters but other things matter more.
• The proximity advantage of having a seat in the boardroom.
• The relationship between strategic storytelling and attributable value creation.
• The importance of creating a D&A brand identity.
• Building capabilities that you can align to value levers.
• How data, insight, action is the flow of value creation.
• The importance of creating partnerships and earning trust.
• How value is defined, varies from company to company.
• The reason why misalignment between capability, operating model and value levers occur.
• The importance of creating a fluid operating model and team structure.
• Creating unit economics to build a value creation framework.
• Why complexity and engagement are also considerations beyond value.
• The importance of creating the ‘pull factor’ in partnership.
• Failure comes from failure to address the people component of the role.
• Broadcasting wins to the organisation and why you have to push yourself outside of your comfort zone.
• The similarities and differences between digital and non-digital organisations.
• Why CDOs will get more opportunity to enter the boardroom due to Agentic AI.

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