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#241: Why Weren’t We Taught THIS at School? An Introduction to Needs-Based Communication
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Welcome to the Art of Value Whispering podcast
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Today I’m joined by Alice Sheldon, a leading expert in needs-based communication and author of ‘Why Weren’t We Taught This at School?’, to uncover the missing piece in most of our interactions: understanding human needs. Have you ever felt misunderstood? Struggled to connect with clients, colleagues, or even family? Or wondered why communication sometimes feels like a battle? In this episode, Alice helps business owners, leaders, and professionals enhance their communication, sell with confidence, and build stronger relationships.
Join me in this episode as Alice explores how recognising your own needs—and those of others—can completely transform how you communicate, build relationships, and market your business.
"Most of us are doing the best we can, but we’re also carrying unmet needs we don’t even realise we have. When we understand those, everything changes—our confidence, communication, and success." – Alice Sheldon
In this Week's Episode... In this episode, you will learn:
- Create genuine connections in business & life
- Understand why you get triggered—and how to overcome it
- Communicate in a way that feels effortless & authentic
- Develop marketing messages that resonate deeply with your audience
- Lead conversations with confidence & empathy
💡 Ready to take action?
- Get Alice’s book: Why Weren’t We Taught This at School
- Download Alice’s Fingerprint Needs Free Guide
- Join the conversation in the Dream Clients Club community (free to join).
“We don’t avoid opportunities because we lack talent. We avoid them because we fear being triggered. When you understand your ‘fingerprint needs,’ you unlock the confidence to show up fully." – Alice Sheldon
About AliceAfter studying Psychology and Neuroscience at the University of Oxford, Alice taught in London before becoming a barrister. She developed an approach for relationship and communication that reliably offers more empathy, connection and empowerment at home and at work. She has written a book, Why weren't we taught this at school, which has been translated into eight languages, and she goes into organisations of all kinds to offer training and keynotes.
Connect with Alice
About MelittaMelitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.
Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
You can learn more about Melitta's story here.
Connect with MelittaWebsite Facebook Linkedin Twitter YouTube
Join the Dream Clients ClubCome and join like-minded women in the FREE online community for Female Entrepreneurs.
You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!
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