#261: The Message that Grows Your Business (without being loud or pushy)

Driven Female Entrepreneur Podcast

Welcome to the Art of Value Whispering podcast

Today, I’m diving into something I believe lies at the very heart of sustainable business growth—but that so often gets overlooked or oversimplified: your message. And more specifically, how the right message can quietly do the heavy lifting for you—helping you get noticed, attract aligned clients, and grow your business without the constant push, hustle, or getting stuck over-explaining yourself.

Last week, I ran a poll on LinkedIn asking what people find hardest about attracting clients. The top answers? Getting noticed and explaining what I do. I hear this a lot—and I’ve been there myself.

So today on the podcast, I’m sharing how to stop feeling stuck, and start shaping a message that reflects your true value—so that every time someone experiences you, they feel something meaningful.

Join me in this episode to discover how to craft a message that doesn’t just get attention, but builds trust, connection, and sustainable momentum in your business.

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“You don’t have to change who you are to grow - you just need a message that reflects your true value and resonates with your dream clients.” - Melitta Campbell In this Week's Episode... ‍

You will discover: ‍‍

• Why getting noticed isn't your real goal—and what to aim for instead
• How to identify your value sweet spot and use it to attract your dream clients
• The reason messaging struggles often stem from having too much expertise, not too little
• A simple mindset shift that helps you show up with more confidence, consistency, and ease ‍
• What to expect in the upcoming Magnetic Messages Challenge ‍‍

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💡 Ready to take action? ‍

• Join the conversation in the Dream Clients Club community (free to join). ‍
• Download Your Introvert's Business Growth Guide

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“Sustainable growth starts with a message that’s rooted in who you really are and what your clients really need.” - Melitta Campbell

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About Melitta

Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.

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She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.

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Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.

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Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally, most recently on the TEDx stage.

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Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup. You can learn more about Melitta's story here.

Connect with Melitta

Website Linkedin YouTube

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Join the Magnetic Messages Challenge

If you are exhausted trying to create content that attracts your dream clients and results in sales - this challenge was designed for you!

I'll show you how to confidently create client-attracting content - without being loud, feeling pushy or burning out! Register for the Magnetic Messages Challenge (free) >

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