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Rolling the Dice on Casino Branding: Why Rebranding Isn’t Always a Safe Bet

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Manage episode 451366973 series 1409292
Content provided by Julia Carcamo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julia Carcamo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we explore the high-stakes world of casino branding and why a rebrand might not be the winning hand you think it is. Join us as we uncover: 🎰 The Risks of Rebranding: When changing your brand identity can alienate loyal customers or disrupt your market positioning. 🃏 Alternatives to Rebranding: How to evolve your brand without losing its core identity, ensuring continuity for your guests. 💡 Key Considerations Before Taking the Leap: From customer loyalty to operational disruptions, learn what to assess before diving into a rebrand. Whether you’re a casino marketing manager or a VP considering a big change, this episode is packed with actionable insights and strategies to guide your branding decisions. Don’t roll the dice without listening to this! Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/
  continue reading

163 episodes

Artwork
iconShare
 
Manage episode 451366973 series 1409292
Content provided by Julia Carcamo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julia Carcamo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we explore the high-stakes world of casino branding and why a rebrand might not be the winning hand you think it is. Join us as we uncover: 🎰 The Risks of Rebranding: When changing your brand identity can alienate loyal customers or disrupt your market positioning. 🃏 Alternatives to Rebranding: How to evolve your brand without losing its core identity, ensuring continuity for your guests. 💡 Key Considerations Before Taking the Leap: From customer loyalty to operational disruptions, learn what to assess before diving into a rebrand. Whether you’re a casino marketing manager or a VP considering a big change, this episode is packed with actionable insights and strategies to guide your branding decisions. Don’t roll the dice without listening to this! Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/
  continue reading

163 episodes

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