EP63: James Reynolds - Benefit Medical Apparel - Quality Over Quantity

Dropset Gorgeous Radio

Whether you want to start your own business or are currently building your brand, being an entrepreneur takes tons of hard work and a mad desire to succeed no matter how many times you fail. After successfully launching a unique apparel business, James Reynolds knows firsthand why it’s important to strengthen your zone of genius, find the support you need, and always focus on providing quality for your customers!

• James’ background and what led him to start a medical apparel company
• What it’s like to create a prototype and find an apparel manufacturer
• How James used crowdfunding and social media to launch his business
• Why a proof of concept is important for any business
• How James used social media marketing to build his brand
• How to provide value and make your audience part of your brand’s community
• James’ hybrid approach to running a successful team
• How to stay relevant in your industry and keep customers excited
• BeneFIT’s Brand Ambassador Program vs. affiliate marketing
• Future plans for BeneFIT and why control of your brand is key

Powerful Quotes to Remember:

• We used our own patterns. We didn’t just buy another product and put our logos on them.
• Those are the people you want; the genuine followers that will support you and spread the word...and genuinely love your brand and care about your story and mission.
• Even though it’s the company Instagram, we still focus on being a human.
• Double down on your strengths and don’t worry about building up your weaknesses.
• There is power in keeping your own product in your own hands instead of putting it in someone else’s.

James Reynolds has always appreciated physical fitness and being comfortable while working out. After working at a pharmacy during college, James realized a need for scrubs that were more functional and fashionable and partnered with his brother to build a scrubs apparel line from the ground up. Today, BeneFIT Medical Apparel is a fast-growing company and is like the Lululemon for scrubs. Be sure to check them out if you want to up your scrubs game!

Connect with James:

BeneFIT’s Facebook

James’ Personal IG

BeneFIT’s IG

BeneFIT Website

For more information about Amber Morningstar follow her on Instagram, click here, or check out her YouTube Channel or awesome Facebook Page!

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