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Lee Smalt | Vanity Metrics Are Stupid.
Manage episode 441741366 series 3597895
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In this conversation, Lee Smalt discusses his experience with a video campaign for Fargo Brewing Company, highlighting the disconnect between social media metrics and actual event success. Despite poor engagement metrics, the campaign led to a significant increase in ticket sales, prompting a discussion on the importance of aligning marketing efforts with business goals and understanding the customer journey.
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