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Data Points in the Return to Racing
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In this month's banter episode, the guys start by wishing each other a happy podiversary, as it has now been over a year since we recorded the first ECT Pod! A huge thank you to all of our friends, guests, and listeners who have gotten us this far. And if it's okay with y'all, we're still feeling it, so we're just gonna keep on doing this thing.
Tony and Eli check in on their over/under wagers, none of which are resolved yet. But data points are starting to emerge, some of them courtesy of the Atlanta Track Club, who, almost exactly a year after their triumphant Olympic Marathon Trials, returned to large-scale in-person racing with an approximately three-thousand in-person runner Publix Atlanta Marathon Weekend held at the Atlanta Motor Speedway. The guys are very interested to see large-scale racing continue to (safely!) ramp up, including soon at the Woodlands Marathon in Tony's home state of Texas as well as Florida's Gate River Run, which is sold out at 8,000 registrants (half its usual capacity) for its upcoming race.
The guys then dive into data, talking about what they learned from Running USA's 2020 Global Running Survey and Run Signup's demographic overview of virtual registrants on their platform. There are great takeaways about DEI and how events need to be willing to lead their consumers in that space (and be willing to leave some behind), as well as insights into who virtual runners really are. The biggest revelation of all, though, comes when Eli realizes that Tony can summarize in fifteen seconds what it takes him five minutes to say.
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Thanks as always for listening, and we'll catch you bright and early on the next episode of Early Call Time!
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