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Early Call Time Episode 26: Jared Rohatinsky (CEO, Brooksee/OYO Racing)
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In this month's interview episode, Tony and Eli talk to Jared Rohatinsky, CEO of Brooksee and and a member of Utah's famous "running Rohatinsky family." Brooksee, best-known for its series of screaming fast Revel races, is also responsible for what the guys think is one of the most exciting running industry innovations to come out during the pandemic: OYO (as in "On Your Own") racing.
In this interview Jared reveals how OYO was born out of dissatisfaction with existing virtual race options, how its unique set of in-house core competencies allowed Brooksee to realize this concept (a degree from MIT is involved...), the ins and outs of their extensive results verification process, and what's next for OYO (and if you're interested in partnering to bring OYO to your city, you may like what you hear).
Jared also lets us know what wet end-of-race-day tradition he and the rest of the Brooksee crew are looking forward to when traditional in-person racing returns....But until then, if you're looking for the closest thing you can get to an in-person race experience, you should check out OYO!
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