Michael Luchsinger (Managing Partner and Co-founder, Event Southwest)

Early Call Time

In the Season 3 season premier of Early Call Time, Tony and Eli interview Michael Luchsinger, President and Co-founder of Event Southwest, a Dallas-based event production company that works on some of the biggest races in the country (including the Houston, Chicago, and Dallas marathons) and also happens to be where Tony used to work.
Michael tells the guys his intergenerational event production story, including old school stories about tear-tag spindle timing and when his father sold his business for 100 pairs of running shoes. Michael tells us about how he and his business partner have built the company, the types of things that keep a business owner busy that people solely on the event production side might never see, and how ESW has weathered the pandemic. We also hear about the virtues of producing events for hire versus owning events, how the Texas Distance Challenge is still going strong as it heads into its third year. Most importantly, we learn the one piece of constructive criticism that Tony got during an early annual review. Want to find out what it was? Then you've gotta listen.
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