Building a Winning Culture: Chris Morris on Leadership & the Business of the Edmonton Elks

Early Days

In this episode of Early Days, host Jackie Rae speaks with Chris Morris, the new President and CEO of the Edmonton Elks, about the early days of his leadership role, the challenges of rebuilding a historic franchise, and the key strategies he's implementing to create long-term success.

Chris discusses the importance of continuity in leadership, how a strong business strategy supports on-field performance, and what it takes to keep a professional sports team relevant in today’s fast-paced digital world. He also shares valuable lessons on leadership, decision-making, and culture-building that apply far beyond football.

In this episode, you’ll learn:

• What Chris identified as immediate priorities when stepping into the CEO role
• The impact of stability and continuity on both the business and football operations
• How professional sports teams must adapt their marketing and fan engagement strategies
• The challenges of keeping fans engaged outside of game days
• Key leadership insights on building a winning culture and long-term organizational success

Listen now to hear how Chris Morris is working to reshape the Edmonton Elks for a sustainable and successful future.

The "Early Days" podcast provides insights and tips for business owners and entrepreneurs as it relates to their early days. This includes the actual start of their business, the successes and challenges. "Early Days" also explores the highlighted businesses in terms of new offerings, services, team growth, expansion to new locations, and more. Proudly presented by Prowse Barrette LLP.

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta. Road 55 creates content that connects! For more information, please visit: www.road55.ca