Inside the Target Boycott: Pastor Jamal Bryant Reveals the Strategy & Impact

Earn Your Leisure

In this insightful Market Mondays clip, host Rashad Bilal sits down with Pastor Jamal Bryant, a renowned leader in theology who’s made major waves in business activism. Pastor Bryant breaks down the reasoning and strategies behind the massive boycott of Target—a movement that’s become the largest Black-led boycott in 70 years.

Discover why Target became the focal point after 14 Fortune 500 companies backed away from their DEI (Diversity, Equity, and Inclusion) commitments following Donald Trump’s inauguration. Pastor Bryant reveals staggering stats, such as Black consumers spending $12 million a day at Target, and how the company’s $2 billion pledge to support Black businesses was abandoned. He details the four clear demands made to Target, from investing in Black banks, partnering with HBCUs, fulfilling their George Floyd commitment, to rewriting their DEI blueprint to offer real pathways to executive leadership for Black professionals.

Learn how these efforts have already created real market shifts: Target’s valuation dropped by $12 billion, its stock fell from $145 to $93, foot traffic is down by nearly 8%, and the CEO's salary was slashed by 42%. Pastor Bryant illustrates the power of cooperative economics and the need for creating and redirecting financial influence within the Black community.

Whether you’re interested in social activism, business strategy, or the intersection of community power and corporate accountability, you don’t want to miss this clip!

*Hashtags:*

#MarketMondays #TargetBoycott #JamalBryant #DEI #BlackBusiness #HBCU #GeorgeFloyd #EconomicEmpowerment #CooperativeEconomics #BusinessActivism #MarketMondaysClip

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Tune in, learn the facts, and discover how strategic activism is driving real change on today’s Market Mondays.

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