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Episode 28 - How we can revolutionise men's skincare with sustainability in mind with Jake Xu
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This week, Jack and Ellie talk to Jake Xu, Co-Founder of Shakeup Cosmetics. Shakeup cosmetics exists to enhance men's self-being through self-care with face care products specifically designed to meet the unique needs of men's skin, empowering them to look and feel their best. Shakeup Cosmetics is also B Corp certified, demonstrating their commitment to social well-being and sustainability.
In this episode, Jack and Ellie discuss with Jake the growing men's skincare market, highlighting the gaps in innovation and quality compared to women's products. They explore the need to dismantle negative stereotypes around men using skincare, the importance of upholding high standards for social and environmental impact, and the challenges of sustainable packaging.
Key topics include:
🎙️ Enhancing men’s well-being through self-care
🎙️ Challenging stereotypes in men’s skincare
🎙️ Stepping out of your comfort zone
🎙️ Balancing sustainability with product integrity and user experience
🎙️ The importance of consumer trust in vegan-friendly products
🎙️ Staying true to your brand’s ethos
Music by Stock_Studio from Pixabay.
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