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032: Writing to Serve, Not to Sell with Jeff Young
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What if the true purpose of authorship was to serve readers rather than to build your own brand? Join me as I welcome Jeff Young, known as #TheLinkedInGuru, who embodies this philosophy through his book designed to help as many people as possible master LinkedIn—not to promote himself or generate leads, but to genuinely educate and empower others.
Unlike many authors who write books primarily for profit or lead generation, Jeff took a different approach. His book "Be Effective on LinkedIn®: With #TheLinkedInGuru" was created with accessibility as the core mission—priced at the lowest possible point on Amazon and strategically enrolled in KDP Select to offer free access periods and availability to Kindle Unlimited subscribers.
- Jeff Young: linkedin.com/in/jeffyoungralemoi
- Gillian Whitney: linkedin.com/in/gillianwhitney
- For more information checkout EasyPeasyBooks.com
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