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Jon Bier: Mastering the Art of PR, Media Manipulation Tactics, Creating Value For Consumers
Manage episode 448166459 series 3612606
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The goal was always to solve problems for people. This is one of the mantras that Jon Bier lives by and has helped him succeed in what he does best. Jon Bier is the founder and chief executive of Jack Taylor PR, a boutique public relations agency with offices in Brooklyn and Venice Beach.
Jon sits down with Mary in a conversation that revolves around PR, winning clients, growing a brand, and running a successful business. There is no shortcut to success and Jon knows the kind of work one needs to put in to get to the top. It’s not an easy task to tackle, but it is definitely now impossible to achieve.
The duo talks about how providing value to your customers can help you win them over, the tactics used by people who manage to build a billion-dollar brand, and the importance of focusing on consumer-based solutions when dealing with client needs and requests.
Jon also shares snippets of his life before he became a PR brand himself, how he found love, life living on a farm, and how changing his lifestyle has made him a changed man.
What We Discussed:
- 00:00 Intro
- 00:52 Sticking to the paleo chef
- 04:18 Who is Jon Bier?
- 06:18 Looking back when he practiced law
- 08:21 This is how Mary met Jon
- 10:20 How the fear of failure became a powerful motivator
- 13:25 How to crush PR and bring in more clients
- 15:35 Solving big problems for brands and helping people
- 18:07 Providing value to you and your consumers
- 21:50 People who built billion-dollar brands
- 28:10 The tale of Cerro Gordo
- 33:36 Joe Rogan’s brand builder tactics
- 36:11 When the brand doesn’t have a future
- 39:49 Jeans preferences and functional clothing
- 42:43 Becoming a husband, a dad, and a family man
- 49:38 From being carefree and free-spirited to the current Jon
- 52:47 People use vulnerability and human emotions to sell products
- 58:59 How do you express your anger?
- 01:04:33 Media manipulation to hike up interest in the market
- 01:06:51 What do you think about aliens?
- 01:09:19 Mini bars are out of touch nowadays
- 01:17:23 Consumer-based solution when dealing with clients
- 01:20:13 Everyone has different needs and how you change your lifestyle
- 01:22:37 What does your supplementation look like?
- 01:26:58 What made you start a podcast?
- 01:30:24 Living a life on a farm
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