7 Metrics That Guarantee Growth on Amazon with Tyler Wallis

Ecomm Breakthrough

Tyler Wallis. Over the past 15 years, Tyler Wallis has led e-commerce and retail teams to remarkable success, including seven years at Amazon running multiple billion-dollar categories. In addition, he launched and grew the Amazon Renewed program from a modest $60K to over $100 million in sales, was responsible for launching Amazon’s Canada Grocery category, and led the Marketplace business across Amazon Canada.

Now, as the Founder and CEO of TripleLine, Tyler is on a mission to accelerate profit growth for brands that are better for people and the planet. He and his team work hand-in-hand with a select group of impact-driven companies to boost their online profit and presence.

Highlight Bullets

> Here’s a glimpse of what you would learn….

• Leading indicators of success for Amazon brands
• Importance of input metrics versus output metrics
• Weekly Business Reviews (WBR) as a management practice
• Strategies for prioritizing tasks based on potential ROI
• Data-driven decision-making and performance assessment
• Case studies illustrating successful e-commerce strategies
• Focus on core competencies before diversifying sales channels
• Assigning Key Performance Indicators (KPIs) to team members
• Building a robust reporting structure for business insights
• Recommendations for tools and resources to enhance productivity and management practices

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Tyler Wallis, founder and CEO of Triple Line, an expert in e-commerce with extensive experience at Amazon. Tyler shares insights on identifying leading indicators for successful Amazon brands and how listeners can apply these strategies to scale their businesses. Key topics include the importance of Weekly Business Reviews, understanding and focusing on key input metrics, and assigning clear KPIs to team members. Tyler also discusses practical tools and resources, emphasizing data-driven decision-making and strategic prioritization for sustainable growth.

Here are the 3 action items that Josh identified from this episode:

1. Implement Weekly Business Reviews (WBR) for Continuous Improvement
   1. Set up structured WBR meetings to track customer feedback, input metrics, and project updates.
   2. Focus on input metrics (like inventory turnover and conversion rates) rather than just revenue.
   3. Use customer insights to align business strategies with real needs.
2. Use Mind Mapping to Identify and Optimize Key Metrics
   1. Create a mind map to visualize key business areas: customer experience, sales, operations, and marketing.
   2. Identify leading indicators that drive performance, such as return rates, fulfillment efficiency, and ad spend ROI.
   3. Prioritize and refine strategies based on actionable insights from the map.
3. Clearly Define Roles and KPIs for Sustainable Growth
   1. Assign well-defined roles with measurable KPIs to avoid inefficiencies in hiring and team management.
   2. Regularly review performance against these KPIs to ensure accountability.
   3. Optimize processes before expanding into new business areas.

Resources mentioned in this episode:
Here are the mentions with timestamps arranged by topic:

• Ecomm Breakthrough
• Amazon Sales Formula
• Tyler Wallis on LinkedIn
• Josh Hadley on LinkedIn
• eComm Breakthrough YouTube
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• Amazon
• Amazon Weekly Business Review
• Triple Line Brands
• Think Like Amazon Podcast
• Atomic Habits by James Clear
• Buy Back Your Time by Dan Martell
• Power BI
• Loom

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin Keene, Aaron Cordovez, and Michael Gerber, author of the E-myth. Today I'm speaking with Tyler Wallis, and today we're going to be talking about the leading indicators of successful Amazon b...