4 Things To Do RIGHT Now To Get Out Of The BFCM Chaos! ECommerce Allstars podcast

4 things to do RIGHT now to get out of the BFCM chaos!

5M ago 3:27

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If you're anything like me, you probably HATE hearing the phrase, “Something is better than nothing.”
As a bit of a perfectionist, I usually focus on getting things done properly. But when you're neck-deep in the chaos of Black Friday, Cyber Monday, and Christmas campaigns, this mindset can hold you back.

So, if you’re scrambling to get everything together right now, let’s keep it simple. I’m here to give you a straightforward system to get back on track. Execute this plan, get through this season, and then—mark my words—book a call with me at NoSalesBS.com for January. You’re way too busy to think long-term right now, but next year, let’s make sure you’re not stuck in this same frantic cycle.

Make a List and Prioritize Ruthlessly
Write down every task you think you need to complete. Then, tackle it in order of importance. Be honest with yourself—if something isn’t a deal-breaker, scratch it off. Your list doesn’t need to be exhaustive; it needs to be manageable.
Use the 80/20 Rule
Perfectionism has no place here. Focus your energy on the 20% of tasks that will drive 80% of your results. Whether it’s your ad copy, campaign visuals, or email sequences, avoid obsessing over minor details. Get it done, not perfect.
Proofread with Fresh Eyes
You’re running on fumes, so it’s easy to overlook mistakes. Have someone else proofread your work. It could be a teammate or even your 12-year-old kid—it doesn’t matter, as long as they’ll catch glaring errors. If no one’s available, proofread it yourself backward, word by word. Trust me, this works.

Remember: Done is better than perfect - Your campaigns might not look flawless, but your customers need to hear from you—now. If they’ve forgotten about you since their last purchase, this is your chance to get back on their radar. Even an imperfect campaign is better than silence.

So, take a breath, execute the plan, and remember: Something is always better than nothing.

And don’t forget—when January hits, let’s talk. Together, we’ll make sure next year’s holiday season runs like a well-oiled machine.

232 episodes

Make a List and Prioritize Ruthlessly
Write down every task you think you need to complete. Then, tackle it in order of importance. Be honest with yourself—if something isn’t a deal-breaker, scratch it off. Your list doesn’t need to be exhaustive; it needs to be manageable.
Use the 80/20 Rule
Perfectionism has no place here. Focus your energy on the 20% of tasks that will drive 80% of your results. Whether it’s your ad copy, campaign visuals, or email sequences, avoid obsessing over minor details. Get it done, not perfect.
Proofread with Fresh Eyes
You’re running on fumes, so it’s easy to overlook mistakes. Have someone else proofread your work. It could be a teammate or even your 12-year-old kid—it doesn’t matter, as long as they’ll catch glaring errors. If no one’s available, proofread it yourself backward, word by word. Trust me, this works.

So, take a breath, execute the plan, and remember: Something is always better than nothing.

And don’t forget—when January hits, let’s talk. Together, we’ll make sure next year’s holiday season runs like a well-oiled machine.

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4 things to do RIGHT now to get out of the BFCM chaos!