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I have a marketing problem.
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🚨 "I have a marketing problem."
I hear this all the time. But when you pull back the layers, it’s rarely just marketing. Often, the issue touches other key areas—finances, legal, your website, employees, distribution, fulfillment, purchasing, products... the list goes on.
🤔 We’re often pre-programmed to think that if we could just fix our sales or marketing, everything would fall into place. Or that we can’t afford to hire that key team member who could make all the difference.
Here’s the truth:
⚡ You can’t run a business effectively by working 100-hour weeks. It’s not sustainable, nor will it solve the problem that hiring someone in their area of genius can solve. If you’re stretching yourself thin to cover for not hiring, that’s a mistake.
✅ Focus on your strengths. Hire for your weaknesses.
And stop making excuses like, “I can’t afford it right now,” or “When our marketing machine kicks in, everything will work.”
Yes, a marketing machine is key—but relying on that alone sounds an awful lot like a magic bean solution to me. 🌱💼
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