The Retail Round-Up - “AI Eats My Listing” - Episode 395

Ecommerce Braintrust

🎙️News Review with Armin Alispahic and Ross Walker

DESCRIPTION

Welcome to another edition of The Retail Round Up: your monthly recap of the biggest headlines and developments in the retail world.

We're recording at the tail end of May and we’re already halfway through 2025. But the pace of change isn't slowing down. New product launches and platform updates are coming fast, and we've got a lot to cover.

As always, we’ve brought back our go-to experts: Armin Alispahic and Ross Walker.

Together we’re diving into a packed lineup—from product page content updates to Prime Video Ads, and yes, the continued march of AI into every corner of retail.

Let’s get into it.

The scary part is that Amazon seems to be keeping the scraped information in their backend. And even though that content is not live on your PDP, you may be called out on a specific compliance requirement and your listing may get affected.

Armin Alispahic

KEY TAKEAWAYS

In this episode, Julie, Jordan, Ross, and Armin discuss:

• Amazon’s Two-Part Titles Are Coming

• Titles will split into a short core and a dynamic highlights section personalized to the shopper.

• Brands should prepare structured, search-aligned titles despite limited guidance.

• Ads Enter Amazon’s Q&A Section

• New ad placements appear within PDP Q&As, but targeting and performance remain unclear.

• Monitor listings to ensure ad relevance and protect brand messaging.

• Prime Video Ads Become More Interactive

• Pause ads and real-time shoppable formats offer new engagement, mainly for larger brands.

• Early adopters should use DSP safeguards and creative built for interaction.

• AI Listing Tools Scale—But Scrutiny Increases

• Amazon’s AI tool is widely used, but external content scraping can trigger compliance issues.

• Keep messaging consistent across channels and maintain documentation.

• Instacart Expands with Uber Eats and Fizz

• Instacart adds restaurant delivery and launches Fizz for group alcohol/snack ordering.

Brands should watch these surfaces for new ad opportunities targeting social, low-consideration moments.