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Branding Is More Than a Logo
Manage episode 472614994 series 3480134
Content provided by Practical Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Practical Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Host Eric Bandholz continues his masterclass series on entrepreneurship. Last week he addressed tactics to increase ecommerce profits amid a slump for many businesses.
This week he focuses on branding. He says most people think of branding as logos or design elements. But those items are components, not the essence. A brand is synonymous with a company — its mission, values, and purpose.
Eric shares his own mission, values, and purpose — and thus those of his company, Beardbrand.
For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com//branding-is-more-than-a-logo
For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts
******
The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com
532 episodes
Share
Manage episode 472614994 series 3480134
Content provided by Practical Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Practical Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Host Eric Bandholz continues his masterclass series on entrepreneurship. Last week he addressed tactics to increase ecommerce profits amid a slump for many businesses.
This week he focuses on branding. He says most people think of branding as logos or design elements. But those items are components, not the essence. A brand is synonymous with a company — its mission, values, and purpose.
Eric shares his own mission, values, and purpose — and thus those of his company, Beardbrand.
For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com//branding-is-more-than-a-logo
For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts
******
The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com
532 episodes
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Similar to Ecommerce Conversations
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
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…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
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Go offline with the Player FM app!
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