Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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MP3•Episode home
Manage episode 153265262 series 1086330
Content provided by Daniel Deyette. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Deyette or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Your system side
- List hygiene
• Responding instantly to unsubs
• Optin confirmation strategy
• Removing or suppressing the unengaged
• Removing hard bounces immediately
• Removing soft bounces after the 3rd bounce • Master suppression list
- Engagement monitoring
- DKIM and SPF
- Properly formatted HTML
- Careful wording selection (spam assassin)
- Equal image to text ratio
- Monitoring abuse@ and postmaster@ addresses
- Volume and consistency
- Obey the law (can spam act)
Off your system factors
- Blacklists
- Accreditation programs
- ISP feedback loops
- ISP whitelisting
…
continue reading
- List hygiene
• Responding instantly to unsubs
• Optin confirmation strategy
• Removing or suppressing the unengaged
• Removing hard bounces immediately
• Removing soft bounces after the 3rd bounce • Master suppression list
- Engagement monitoring
- DKIM and SPF
- Properly formatted HTML
- Careful wording selection (spam assassin)
- Equal image to text ratio
- Monitoring abuse@ and postmaster@ addresses
- Volume and consistency
- Obey the law (can spam act)
Off your system factors
- Blacklists
- Accreditation programs
- ISP feedback loops
- ISP whitelisting
17 episodes
MP3•Episode home
Manage episode 153265262 series 1086330
Content provided by Daniel Deyette. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Deyette or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Your system side
- List hygiene
• Responding instantly to unsubs
• Optin confirmation strategy
• Removing or suppressing the unengaged
• Removing hard bounces immediately
• Removing soft bounces after the 3rd bounce • Master suppression list
- Engagement monitoring
- DKIM and SPF
- Properly formatted HTML
- Careful wording selection (spam assassin)
- Equal image to text ratio
- Monitoring abuse@ and postmaster@ addresses
- Volume and consistency
- Obey the law (can spam act)
Off your system factors
- Blacklists
- Accreditation programs
- ISP feedback loops
- ISP whitelisting
…
continue reading
- List hygiene
• Responding instantly to unsubs
• Optin confirmation strategy
• Removing or suppressing the unengaged
• Removing hard bounces immediately
• Removing soft bounces after the 3rd bounce • Master suppression list
- Engagement monitoring
- DKIM and SPF
- Properly formatted HTML
- Careful wording selection (spam assassin)
- Equal image to text ratio
- Monitoring abuse@ and postmaster@ addresses
- Volume and consistency
- Obey the law (can spam act)
Off your system factors
- Blacklists
- Accreditation programs
- ISP feedback loops
- ISP whitelisting
17 episodes
All episodes
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