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1 81: From Nothing to a Billion: The Leadership Playbook They Don’t Teach You w/ Harry L Allen 36:51
Advanced Facebook Ads: Manual Over-Bidding, Intra-Day Scaling And Algorithm Hacks
Manage episode 477383891 series 2541725
Are you frustrated by unpredictable ROAS and rising Facebook ad costs that make scaling your Shopify brand feel impossible? You’re definitely not alone. Many brands see their first customer acquisition barely break even—or even lose money—forcing them to rely on retention just to stay afloat.
In this episode, I’m joined by Manel Gomez, CEO and founder of Meta Scaling Accelerator. Since 2016, Manel has managed over $25 million in Facebook ad spend, helping e-commerce brands break through the noise and actually scale profitably. He’s not just another ad guy—he’s the creator of the “Wave Surfing” methodology, a proven system for maximizing your ad spend during peak performance windows while minimizing risk.
We dig into:
- How to spot your brand’s natural conversion peaks using Shopify Analytics
- Why testing customer motivations (“angles”) beats endless audience tweaks
- Matching creative formats to how your customers really shop
- Embracing ROAS ups and downs—and how to ride those waves for profit
- Using AI for faster creative production (without losing your strategic edge)
- Building an ad account structure that can handle real growth
If you’re ready for actionable strategies and a fresh perspective on Facebook ad scaling, you’ll love what Manel has to share.
Check out his YouTube channel here for more strategies!
Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.
For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.
406 episodes
Advanced Facebook Ads: Manual Over-Bidding, Intra-Day Scaling And Algorithm Hacks
eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection
Manage episode 477383891 series 2541725
Are you frustrated by unpredictable ROAS and rising Facebook ad costs that make scaling your Shopify brand feel impossible? You’re definitely not alone. Many brands see their first customer acquisition barely break even—or even lose money—forcing them to rely on retention just to stay afloat.
In this episode, I’m joined by Manel Gomez, CEO and founder of Meta Scaling Accelerator. Since 2016, Manel has managed over $25 million in Facebook ad spend, helping e-commerce brands break through the noise and actually scale profitably. He’s not just another ad guy—he’s the creator of the “Wave Surfing” methodology, a proven system for maximizing your ad spend during peak performance windows while minimizing risk.
We dig into:
- How to spot your brand’s natural conversion peaks using Shopify Analytics
- Why testing customer motivations (“angles”) beats endless audience tweaks
- Matching creative formats to how your customers really shop
- Embracing ROAS ups and downs—and how to ride those waves for profit
- Using AI for faster creative production (without losing your strategic edge)
- Building an ad account structure that can handle real growth
If you’re ready for actionable strategies and a fresh perspective on Facebook ad scaling, you’ll love what Manel has to share.
Check out his YouTube channel here for more strategies!
Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.
For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.
406 episodes
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1 Insights From the CEO of Society Brands, A Leading Tech-Enabled Consumer Products Company 27:44

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1 Breaking Free From The Black Box: Transparent Ad Automation For Ecommerce 42:33

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1 E-commerce Innovation: How Sticker Mule Disrupted Custom Printing 31:39

1 Scaling, Selling, And Supporting Other Founders: How Two DTC Entrepreneurs Are Reshaping Entrepreneurial Networks 37:27

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1 Revolutionizing Social Commerce: How LoudCrowd Is Transforming Influencer Partnerships 39:17

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1 Shopify Finance Unveiled: Transforming Money Management For Online Merchants 39:20

1 The Future Of Ecommerce Is Video: How Vimmi Is Transforming Shopify Stores 46:37

1 Scaling Smarter: The Hire Odesa Approach To Building Elite Remote Tech Teams 31:27

1 Expert Tips For Ecommerce Excellence: A Deep Dive With AbsoluteWeb 1:07:07
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