Bob Moesta: People fall in love with the product, not the problem

eCommerce Growth Show

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5+ y ago 30:07

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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Bob Moesta, pioneer of Jobs-To-Be-Done-Theory, innovation & new venture expert on creating, developing & launching of new products & services.

A visual thinker, teacher, and creator, Bob has worked on & helped launch more than 3,500 new products, services and businesses across nearly every industry, including defense, automotive, software, financial services and education, among many others.

The Jobs to be Done theory is just one of 25 different methods and tools he uses to speed up and cut costs of successful development projects. He is a guest lecturer at The Harvard Business School, MIT Sloan School of Entrepreneurship and Northwestern University’s Kellogg School of Management.\

The best takeaways:

How does Jobs-To-Be-Done actually work? – 00.50
Tactics of selling better – 02.38
The famous ‘Moesta’ interrogation method taught – 03.10
How to avoid the biggest mistakes entrepreneurs do – 13.07
Pushing knowledge forward with permanent education – 16.44

Podcast Notes: Bob Moesta: People fall in love with the product, not the problem

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