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Kelly Vaughn: Identifying and fixing conversion killers
Manage episode 275203076 series 2644793
Kelly Vaughn is the CEO and founder of The Taproom, a Shopify Plus agency rooted in Atlanta. Kelly and her team have helped hundreds of Shopify merchants build successful marketing strategies; map out customer journeys that convert; and provide the insight, experience, and tools businesses need to keep growing.
Main topics:
- Why CRO matters
- How to analyze your site and spot conversion killers
- Industry best practices that you can start using today
All episodes: eCommerce Growth Show
Episode notes: Identifying and fixing conversion killers
Follow Omniconvert on:
61 episodes
Manage episode 275203076 series 2644793
Kelly Vaughn is the CEO and founder of The Taproom, a Shopify Plus agency rooted in Atlanta. Kelly and her team have helped hundreds of Shopify merchants build successful marketing strategies; map out customer journeys that convert; and provide the insight, experience, and tools businesses need to keep growing.
Main topics:
- Why CRO matters
- How to analyze your site and spot conversion killers
- Industry best practices that you can start using today
All episodes: eCommerce Growth Show
Episode notes: Identifying and fixing conversion killers
Follow Omniconvert on:
61 episodes
All episodes
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1 Nadav Berger: How to generate more revenue within your store with Gift Cards 38:06

1 Kelly Vaughn: Identifying and fixing conversion killers 51:51

1 Ton Wesseling: Outperform your competitors by embracing evidence-based growth 1:00:56

1 Guido Jansen: How holiday sales will be different in 2020 1:03:26

1 Kunle Campbell: eCommerce Advisor, Host of 2X eCommerce Podcast 35:00

1 Ryan Boonstra: The Acceleration of Buy Now, Pay Later Solutions 58:58


1 Ben Labay: From Deodorant to Mattresses, Optimizing D2C eCommerce with User Intent 1:02:06

1 Alex O'Byrne: How to scale internationally on Shopify 56:34

1 Soma Toth: What's Messenger marketing and how high-growth brands achieve 100x+ ROI with it 40:26

1 Edward Scott-Finnigan: Lessons learned from both sides of the curtain: eCommerce Merchant vs Service Provider/Agency 1:01:16

1 Jill Liliedahl: Improve profits and cash flow using demand forecasting 57:59

1 Jeffrey MacIntyre: Progressive Personalization: Getting Strategic with CVO 47:58

1 Denise Purtzer: Fraud in our current climate: How to grow safely 41:54

1 Rick Watson: How to get started on your direct-to-consumer journey 1:02:12

1 Wayne Richard: eCommerce Recession Impact Study: COVID-19 Revenue Trends 53:53

1 André Morys: 5 quickwins to find out what blocks your customers from buying 1:01:01

1 Jesse Horwitz: Integrate direct-to-consumer ("D2C") business at home from your couch 57:06


1 Linda Bustos: How can eCommerce companies close experience gaps in the "new normal"? 54:11

1 Raul Galera: Retaining customers: Customer loyalty and advocacy 46:35

1 Sean Sheppard: How to make the shift to the new normal 58:41

1 Michael Dragich: How to make the best use of Shopify free 1:02:17

1 Michael Aagaard: The importance of conversion research in eCommerce optimization 1:03:05

1 Thomas Bartke: Create advanced data campaigns on Facebook and protect your account from bans 1:03:38

1 Jon MacDonald: How to convert more of your website visitors into buyers 54:26

1 Jake Cohen: Real-time data: How COVID19 is affecting the eCommerce stores 52:07

1 Blake Morgan: Customer experience. What else? 34:15

1 Barry Schwartz: The key is website UX (User Experience) 26:18

1 Alex Cleanthous: Expand, personalize and collaborate to grow 10:55
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