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Building Trust Through Authentic Branding with Laura Nicole Brown
Manage episode 486635340 series 3468380
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Today’s episode is all about something that goes deeper than logos and colors—it’s about the soul of your brand.
I’m joined by Laura Nicole Brown, founder of Inspiratti, a branding agency that helps businesses create meaningful brand identities and standout websites that feel true to who they are.
Laura has worked across the globe crafting marketing strategies in everything from petrochemicals to cardiology. With a Master’s in International Marketing and years of experience behind her, Laura brings a strategic yet soulful approach to branding that really stood out to me.
Whether you’re building your business from scratch or giving your brand a much-needed refresh, this episode is packed with insights that will help you show up more confidently and consistently online.
Connect with Laura Nicole Brown
Laura Nicole Brown is founder of Inspiratti, an innovative branding agency that helps organizations discover their 'soul' so they can create a meaningful brand identity and a distinctive website that sets them apart. Laura has lived and worked in Slovakia, Singapore, Argentina and London devising global marketing strategies across a range of industries, including supply chain, petrochemicals and cardiology. Leveraging her Masters degree in International Marketing and global marketing roles, Laura is passionate about helping organizations create soulful brands, websites and other digital assets that are backed up with intention and strategy.
Instagram: @inspirattistudios
LinkedIn: Laura Nicole Brown
Website: https://www.inspiratti.com/
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Chapters
1. Building Trust Through Authentic Branding with Laura Nicole Brown (00:00:00)
2. Brand Soul: Beyond Logos and Colors (00:01:18)
3. Laura's Journey to Brand Strategy (00:03:10)
4. Why Branding Truly Matters (00:05:53)
5. Branding vs Marketing: Key Differences (00:08:27)
6. Brand Strategy for New Businesses (00:12:52)
7. The Psychology of Brand Colors (00:17:57)
8. Consistency: The Ultimate Branding Superpower (00:23:35)
9. Episode Wrap-up and Resources (00:31:38)
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