Do You Have a Homepage Problem or a Funnel Problem?

eCommerce Made Easy - Growing your Online Business

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Ever feel like your website should be converting, but it’s just not? You’re not alone. A lot of business owners jump straight to redesigning their homepage when sales are slow—but that might not be the real issue. In this episode, we’re chatting about what could actually be going wrong (hint: it might be your funnel or customer journey) and how to figure out what’s really holding you back so you can stop wasting time and start seeing results.

This week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/

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Chapters

1. Website Conversion Problems Introduction (00:00:00)

2. Homepage vs Funnel Responsibilities (00:02:46)

3. Signs of Homepage Problems (00:04:47)

4. Signs of Funnel Problems (00:06:23)

5. Self-Audit Your Website (00:08:37)

6. What to Fix First and Why (00:10:27)

7. Using Analytics to Guide Decisions (00:12:15)