The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Content provided by Arlen Robinson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arlen Robinson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Hyperscaling Facebook Ads for eCommerce Growth - with Manel Gomez
Manage episode 489083662 series 1346873
Content provided by Arlen Robinson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arlen Robinson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Manel Gomez, a meta ads specialist with extensive experience in scaling Facebook ads for eCommerce brands. Manel shares his journey into the world of eCommerce advertising, detailing how he transitioned from economics to marketing and eventually specialized in Facebook ads. He discusses innovative strategies such as manual overbidding and intraday scaling, which have proven effective in maximizing ad spend and driving sales during peak times. Manel emphasizes the importance of understanding Facebook's auction system and how to leverage it for competitive advantage.
Key Episode Takeaways:- Manel Gomez has a track record of over 25 million in profitable ad spend.
- He transitioned from economics to marketing, focusing on Facebook advertising.
- Manual overbidding allows advertisers to dominate the auction by bidding higher than competitors.
- The estimated action rate and ad quality are crucial in Facebook's auction system.
- Intraday scaling can significantly increase sales during peak buying times.
- Understanding consumer behavior patterns can optimize ad spend effectively.
- Facebook ads require constant monitoring and adjustment for best results.
- Meetups and networking can lead to valuable mentorship opportunities.
- The importance of creative ad content and copywriting in successful campaigns.
- There is still an opportunity for advertisers to utilize manual overbidding as few are aware of it.
For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/@ecommercemarketingpodcast
Twitter: https://x.com/emarketpodcast
Facebook: https://www.facebook.com/ecommercemarktingpodcast
Instagram: https://www.instagram.com/emarketingpodcast/
Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
Thanks for listening. Be sure to subscribe and leave a review.
417 episodes
Share
Manage episode 489083662 series 1346873
Content provided by Arlen Robinson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arlen Robinson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Manel Gomez, a meta ads specialist with extensive experience in scaling Facebook ads for eCommerce brands. Manel shares his journey into the world of eCommerce advertising, detailing how he transitioned from economics to marketing and eventually specialized in Facebook ads. He discusses innovative strategies such as manual overbidding and intraday scaling, which have proven effective in maximizing ad spend and driving sales during peak times. Manel emphasizes the importance of understanding Facebook's auction system and how to leverage it for competitive advantage.
Key Episode Takeaways:- Manel Gomez has a track record of over 25 million in profitable ad spend.
- He transitioned from economics to marketing, focusing on Facebook advertising.
- Manual overbidding allows advertisers to dominate the auction by bidding higher than competitors.
- The estimated action rate and ad quality are crucial in Facebook's auction system.
- Intraday scaling can significantly increase sales during peak buying times.
- Understanding consumer behavior patterns can optimize ad spend effectively.
- Facebook ads require constant monitoring and adjustment for best results.
- Meetups and networking can lead to valuable mentorship opportunities.
- The importance of creative ad content and copywriting in successful campaigns.
- There is still an opportunity for advertisers to utilize manual overbidding as few are aware of it.
For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/@ecommercemarketingpodcast
Twitter: https://x.com/emarketpodcast
Facebook: https://www.facebook.com/ecommercemarktingpodcast
Instagram: https://www.instagram.com/emarketingpodcast/
Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
Thanks for listening. Be sure to subscribe and leave a review.
417 episodes
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Similar to eCommerce Marketing Podcast
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!
…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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…
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continue reading
Where startup founders raise millions and listeners can invest. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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