The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
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Content provided by Chloë Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloë Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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What 10 Years of Hosting the eCommerce MasterPlan Podcast Taught Me with Chloë Thomas
Manage episode 488975246 series 79607
Content provided by Chloë Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloë Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What 10 Years of Hosting the eCommerce MasterPlan Podcast Taught Me with Chloë Thomas
Ten years. 100s of episodes. Thousands of insights.
As host of the eCommerce MasterPlan Podcast, Chloë Thomas has spent a decade uncovering what really works in eCommerce — and what’s just hype. In this special 10-year anniversary AMA, Chloë fields listener questions covering the past, present, and future of the industry.
If you’re a founder, marketer, or eCommerce professional trying to cut through the noise, this episode is your shortcut to the lessons that actually last.
Huge thanks to all the listeners who submitted questions –
- Janis Thomas, Look Fabulous Forever
- Edward Scott-Finnigan, Webinar Connoisseur
- Jamie Huskisson, JH (The Breakthrough Agency)
- Tony Sousan, Fractional CTO
- Tamsin Burford, Winternational Ski Wear for Women
- Kelly A. Mahoney, KleerMail
- Olivia Staub, Yotpo
Hit PLAY to hear:
- What hasn’t changed in eCommerce (and still drives sales)
- The tech that rewired the industry (hint: not AI)
- Why retention starts before the first purchase
- The weirdest podcast moments from 900 episodes
- Chloë’s advice to future eCommerce leaders
Key timestamps to dive straight in:
05:59 Editing Challenges in Podcasting
09:18 eCommerce's Unchanging Goals
13:03 "Enduring Presence of Magento One"
14:55 Challenges of Online Fashion Boutiques
20:16 "Buy Buttons: Website's End?"
21:18 Websites Will Survive AI Shift
27:08 Seasonal Marketing Strategy Planning
30:19 Recommerce Strategy for Customer Retention
33:41 Targeted Advertising and Social Proof
36:32 Seasonal Customer Value Analysis
38:49 eCommerce Strategy & Legacy Advice
Full episode notes here: https://ecmp.info/547
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
582 episodes
Share
Manage episode 488975246 series 79607
Content provided by Chloë Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloë Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What 10 Years of Hosting the eCommerce MasterPlan Podcast Taught Me with Chloë Thomas
Ten years. 100s of episodes. Thousands of insights.
As host of the eCommerce MasterPlan Podcast, Chloë Thomas has spent a decade uncovering what really works in eCommerce — and what’s just hype. In this special 10-year anniversary AMA, Chloë fields listener questions covering the past, present, and future of the industry.
If you’re a founder, marketer, or eCommerce professional trying to cut through the noise, this episode is your shortcut to the lessons that actually last.
Huge thanks to all the listeners who submitted questions –
- Janis Thomas, Look Fabulous Forever
- Edward Scott-Finnigan, Webinar Connoisseur
- Jamie Huskisson, JH (The Breakthrough Agency)
- Tony Sousan, Fractional CTO
- Tamsin Burford, Winternational Ski Wear for Women
- Kelly A. Mahoney, KleerMail
- Olivia Staub, Yotpo
Hit PLAY to hear:
- What hasn’t changed in eCommerce (and still drives sales)
- The tech that rewired the industry (hint: not AI)
- Why retention starts before the first purchase
- The weirdest podcast moments from 900 episodes
- Chloë’s advice to future eCommerce leaders
Key timestamps to dive straight in:
05:59 Editing Challenges in Podcasting
09:18 eCommerce's Unchanging Goals
13:03 "Enduring Presence of Magento One"
14:55 Challenges of Online Fashion Boutiques
20:16 "Buy Buttons: Website's End?"
21:18 Websites Will Survive AI Shift
27:08 Seasonal Marketing Strategy Planning
30:19 Recommerce Strategy for Customer Retention
33:41 Targeted Advertising and Social Proof
36:32 Seasonal Customer Value Analysis
38:49 eCommerce Strategy & Legacy Advice
Full episode notes here: https://ecmp.info/547
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
582 episodes
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Similar to eCommerce MasterPlan
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
continue reading
Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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