May Report Card Shocker: Under Budget but Over Profit?

Ecommerce Playbook: Numbers, Struggles & Growth

How did our clients perform in May against their forecasted targets? In this episode, we analyze the latest client report card—detailing key insights from over 60 brands we manage.

We dive into:

• How we managed to underspend budget but still exceeded contribution margin forecasts.

• Real examples of price testing and rapid flash sale strategies.

• Actionable insights from our growth strategists on driving profit despite revenue misses.

Discover what worked, what didn't, and how transparent accountability continues to drive real, profitable results for our clients.

Show Notes:

• Explore the PROPHIT System: prophitsystem.com

• Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc.!

• The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm

• Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC.

• The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback.

• Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.