We Built Our Own Incrementality Testing Tool

Ecommerce Playbook: Numbers, Struggles & Growth

After years of relying on expensive, limited solutions, we decided to build our own. In this episode of the Podcast, CTC’s VP of Ecommerce Strategy Luke Austin is joined by VP of Technology Kwa and Director of Data Steve Rekuc to unveil our brand new incrementality testing platform — now available to all CTC partners.

We’ll break down:

• Why incrementality testing is the gold standard of marketing measurement

• How our tool makes geo holdout testing more affordable and accessible

• Real world results from brands already using it

• How this changes the way we plan, forecast, and allocate ad budgets

If you’re tired of guessing what your ads are really doing, this one’s for you..

Show Notes:

• Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc.!
• What Drove March?: https://commonthreadco.com/blogs/coachs-corner/march-lessons-from-ecommerce-growth-strategy
• Explore the PROPHIT System: prophitsystem.com
• The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm
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